{"id":90522,"guid_nom":"7caef792-9468-11df-a791-001a64231342","isbn":"978-5-91657-126-4","nomcode":"410000000000014019","title":"Без бюджета. 57 эффективных приемов маркетинга","publisher":"Технологии развития ООО","is_deleted":false,"first_seen_at":"2026-10-10T14:16:32.847739Z","updated_at":"2026-10-10T14:16:32.847739Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"7809b10b-e347-4162-83c9-4026c344a150","ISBN":"978-5-91657-126-4","NAME":"Без бюджета. 57 эффективных приемов маркетинга","CICLE":[],"DIVID":{"GUID":"27e8f2f7-5919-11e0-9747-001a64231342","NAME":"111 - Дирекция по дистрибуции"},"EDFUL":150,"GENRE":[],"LDATE":"15.07.2010","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"0","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"a7fb8b16-15d1-4dd7-bfc8-df67dad90213","NAME":"Без бюджета. 57 эффективных приемов маркетинга","LANGUAGE":"Русский","AUTHOR_GUID":"145485da-6579-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"15.07.2010","SERIE":{"GUID":"3f962ba9-bdb3-11e4-8322-5ef3fc5021a7","NAME":"МИФ. Маркетинг"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":"","WIDTH":218,"HEIGHT":288,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":1174},"SUPER":"false","TIRAJ":[{"GUID":"913d0e16-a66d-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000046123","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"15.07.2010","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"000009593","GUID":"145485da-6579-11de-84c5-000423b38f2a","NAME":"Манн Игорь Борисович","SURNAME":"Манн","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Игорь","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Борисович","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"105","GUID":"a791b9ae-4f06-11e0-a01d-001a64231342","NAME":"60x90/8"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785916571264"],"NOMCODE":"410000000000014019","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"7caef792-9468-11df-a791-001a64231342","ISBN_DIG":"9785916571264","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000063812","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"25001fa8-6043-11e0-9747-001a64231342","NAME":"Технологии развития ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"27e8f2f8-5919-11e0-9747-001a64231342","NAME":"Администрация"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"dfd18a73-d418-11e3-a44f-5ef3fc5021a7","NAME":"Манн, Иванов и Фербер ООО"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Манн И.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"1","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785916571264","STANDART":"1","ITEM_TYPE":{"GUID":"7caef793-9468-11df-a791-001a64231342","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Без бюджета. 57 эффективных приемов маркетинга","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Манн И.Б.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}