{"id":89807,"guid_nom":"892ff0bd-b8e2-11dd-a749-505054503030","isbn":"5-315-00032-X    ","nomcode":"410000000000010189","title":"4D брэндинг. Взламывая корпоративный код сетевой экономики","publisher":"Технологии развития ООО","is_deleted":false,"first_seen_at":"2026-10-10T14:08:16.719867Z","updated_at":"2026-10-10T14:08:16.719867Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"3b0b2196-7f43-46cf-ab81-44d1dd83f4d4","ISBN":"5-315-00032-X    ","NAME":"4D брэндинг. Взламывая корпоративный код сетевой экономики","CICLE":[],"DIVID":{"GUID":"27e8f2f7-5919-11e0-9747-001a64231342","NAME":"111 - Дирекция по дистрибуции"},"EDFUL":10000,"GENRE":[],"LDATE":"15.12.2005","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"232","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"8ea7faf7-1c29-4a21-b05d-1b2702a07b49","NAME":"4D брэндинг. Взламывая корпоративный код сетевой экономики","LANGUAGE":"Русский","AUTHOR_GUID":"e4c81365-657d-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"15.12.2005","SERIE":{"GUID":"3f962ba9-bdb3-11e4-8322-5ef3fc5021a7","NAME":"МИФ. Маркетинг"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":"","WIDTH":160,"HEIGHT":216,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":410},"SUPER":"false","TIRAJ":[{"GUID":"b4f4228e-a5f9-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000033567","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"15.12.2005","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"000004303","GUID":"e4c81365-657d-11de-84c5-000423b38f2a","NAME":"Гэд Томас","SURNAME":"Гэд","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Томас","IS_PISATEL":"false","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"94","GUID":"a791b9f0-4f06-11e0-a01d-001a64231342","NAME":"70x90/16"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785315000327"],"NOMCODE":"410000000000010189","SUBJECT":{"GUID":"e640823a-4f03-11e0-a01d-001a64231342","NAME":"МЕНЕДЖМЕНТ. ИНСТРУМЕНТЫ УПРАВЛЕНИЯ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"892ff0bd-b8e2-11dd-a749-505054503030","ISBN_DIG":"531500032X    ","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000050322","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"25001fa8-6043-11e0-9747-001a64231342","NAME":"Технологии развития ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"27e8f2f7-5919-11e0-9747-001a64231342","NAME":"111 - Дирекция по дистрибуции"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"dfd18a73-d418-11e3-a44f-5ef3fc5021a7","NAME":"Манн, Иванов и Фербер ООО"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Гэд Т.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"30","PEREPLET_TYPE":{"GUID":"a791ba8e-4f06-11e0-a01d-001a64231342","NAME":"7Б"},"BARCODE_DETAIL":[{"BARCODE":"9785315000327","STANDART":"1","ITEM_TYPE":{"GUID":"892ff0be-b8e2-11dd-a749-505054503030","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"4D брэндинг. Взламывая корпоративный код сетевой экономики","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Гэд Т.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c5-656e-11de-84c5-000423b38f2a","NAME":"7Б"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}