{"id":84696,"guid_nom":"10d1746f-b8dc-11dd-a749-505054503030","isbn":"5-699-14180-4    ","nomcode":"430000000000071885","title":"Маркетинговое управление. Полный курс МВА. Принципы управленческих решений и российская практика. 2-е издание","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T13:10:20.589306Z","updated_at":"2026-10-15T22:09:50.798679Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"96adca3f-71f4-4105-b224-c078ab67cb0f","ISBN":"5-699-14180-4    ","NAME":"Маркетинговое управление. Полный курс МВА. Принципы управленческих решений и российская практика. 2-е издание","CICLE":[],"DIVID":{"GUID":"4822f3df-e52f-11ef-80d9-0050569a365d","NAME":"130 - Редакция № 7"},"EDFUL":3100,"GENRE":[],"LDATE":"17.05.2006","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"496","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"116a8f16-f783-47d1-b36e-ccc45bcfd7c3","NAME":"Маркетинговое управление. Полный курс МВА. Принципы управленческих решений и российская практика. 2-е издание","LANGUAGE":"Русский","AUTHOR_GUID":"c53da592-6579-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"17.05.2006","SERIE":{"GUID":"9fc8cda2-4f03-11e0-a01d-001a64231342","NAME":"Полный курс МВА"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":"","WIDTH":160,"HEIGHT":241,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":918},"SUPER":"false","TIRAJ":[{"GUID":"2d9542b4-a5bc-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000022485","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"17.05.2006","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"000003259","GUID":"c53da592-6579-11de-84c5-000423b38f2a","NAME":"Гайдаенко Татьяна Альбертовна","SURNAME":"Гайдаенко","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Татьяна","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Альбертовна","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785699141807"],"NOMCODE":"430000000000071885","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"10d1746f-b8dc-11dd-a749-505054503030","ISBN_DIG":"5699141804    ","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000038337","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"ab49d7af-062e-11f0-80d9-0050569a365d","NAME":"Отдел средней и старшей школы"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Гайдаенко Т.А.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000513","ID_EKN":"11294","CODE_EKN":"114.17.6.4"},"LAST_STANDART":"4","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785699141807","STANDART":"1","ITEM_TYPE":{"GUID":"10d17470-b8dc-11dd-a749-505054503030","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Маркетинговое управление. Полный курс МВА. Принципы управленческих решений и российская практика. 2-е издание","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Гайдаенко Т.А.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}