{"id":71730,"guid_nom":"ed15da0d-b8cf-11dd-a749-505054503030","isbn":"978-5-699-37357-4","nomcode":"430000000000095626","title":"Огилви о рекламе","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T10:57:31.982630Z","updated_at":"2026-10-10T10:57:31.982630Z","annotation":"","sales_text":"Дэвид Огилви - один из патриархов рекламной индустрии, основатель рекламного агентства Ogilvy & Mather с годовым оборотом свыше 10 миллиардов долларов, классик теории рекламы, признанный &quot;лучшим копирайтером мира&quot;, человек, включенный French Magazine в список гигантов, которые внесли самый весомый вклад в Мировую Индустриальную Революцию наряду с Адамом Смитом, Томасом Эдисоном, Карлом Марксом, Дж. Д. Рокфеллером-старшим и другими.","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"6d5b811b-d435-4645-9d56-1130e80e9376","ISBN":"978-5-699-37357-4","NAME":"Огилви о рекламе","CICLE":[],"DIVID":{"GUID":"c429a4a4-5908-11e0-9747-001a64231342","NAME":"!_118 - Редакция № 4"},"EDFUL":13000,"GENRE":[],"LDATE":"20.07.2010","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"232","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"5a75829d-0794-419c-b1b1-0455b5c1f263","NAME":"Огилви о рекламе","LANGUAGE":"Русский","AUTHOR_GUID":"6366bced-657b-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"27.06.2007","SERIE":{"GUID":"2216767c-4f03-11e0-a01d-001a64231342","NAME":"Академия рекламы"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":"","WIDTH":195,"HEIGHT":263,"KARTON":{"WIDTH":"195","HEIGHT":"263"},"WEIGHT":988},"SUPER":"false","TIRAJ":[{"GUID":"fc029609-b5a8-11e0-94e2-5ef3fc5021fb","PLAN_DATE":"","TIRAJ_CODE":"00000083086","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"20.07.2010","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"eb0c6cec-a5f8-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000032777","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"27.06.2007","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"000011192","GUID":"6366bced-657b-11de-84c5-000423b38f2a","NAME":"Огилви Дэвид","SURNAME":"Огилви","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Дэвид","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":259,"W":200,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/430000000000095626/COVER/cover1.jpg","SIZE":"22568","MTIME":"2014-12-17 13:44:00"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/430000000000095626/COVER/siluet.jpg","SIZE":"467299","MTIME":"2021-06-30 05:05:07"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"79","GUID":"a791ba36-4f06-11e0-a01d-001a64231342","NAME":"84x108/16"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785699219612","9785699373574"],"NOMCODE":"430000000000095626","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"ed15da0d-b8cf-11dd-a749-505054503030","ISBN_DIG":"9785699373574","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000049462","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Дэвид Огилви - один из патриархов рекламной индустрии, основатель рекламного агентства Ogilvy & Mather с годовым оборотом свыше 10 миллиардов долларов, классик теории рекламы, признанный &quot;лучшим копирайтером мира&quot;, человек, включенный French Magazine в список гигантов, которые внесли самый весомый вклад в Мировую Индустриальную Революцию наряду с Адамом Смитом, Томасом Эдисоном, Карлом Марксом, Дж. Д. Рокфеллером-старшим и другими.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"498ad3db-5910-11e0-9747-001a64231342","NAME":"118б - Группа бизнес-литературы"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Огилви Д.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785699219612","STANDART":"1","ITEM_TYPE":{"GUID":"ed15da0e-b8cf-11dd-a749-505054503030","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785699373574","STANDART":"1","ITEM_TYPE":{"GUID":"ed15da0e-b8cf-11dd-a749-505054503030","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Огилви о рекламе","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Огилви Д.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":132459,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/430000000000095626/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 259, \"LINK\": \"https://cdn.eksmo.ru/v2/430000000000095626/COVER/cover1.jpg\", \"MTIME\": \"2014-12-17 13:44:00\", \"SIZE\": \"22568\", \"W\": 200}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":132460,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/430000000000095626/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/430000000000095626/COVER/siluet.jpg\", \"MTIME\": \"2021-06-30 05:05:07\", \"SIZE\": \"467299\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null}]}