{"id":70972,"guid_nom":"5ccd9293-b8cf-11dd-a749-505054503030","isbn":"5-699-05281-Х    ","nomcode":"430000000000004368","title":"Иллюстрирование рекламы","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T10:50:13.045061Z","updated_at":"2026-10-10T10:50:13.045061Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"de2451e2-e7e3-4ea1-b6ac-229bda557082","ISBN":"5-699-05281-Х    ","NAME":"Иллюстрирование рекламы","CICLE":[],"DIVID":{"GUID":"c429a4a4-5908-11e0-9747-001a64231342","NAME":"!_118 - Редакция № 4"},"EDFUL":6000,"GENRE":[],"LDATE":"29.03.2005","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"320","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"1b674d98-294a-4ded-92f6-d1a1152f44d8","NAME":"Иллюстрирование рекламы","LANGUAGE":"Русский","AUTHOR_GUID":"1b4a3c1f-6578-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"01.03.2004","SERIE":{"GUID":"a5c2a63c-4f03-11e0-a01d-001a64231342","NAME":"Профессиональные издания для бизнеса"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":"","WIDTH":160,"HEIGHT":216,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":736},"SUPER":"false","TIRAJ":[{"GUID":"0b9124a2-b577-11e0-94e2-5ef3fc5021fb","PLAN_DATE":"","TIRAJ_CODE":"00000070419","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"01.03.2004","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"3c6338c8-b57a-11e0-94e2-5ef3fc5021fb","PLAN_DATE":"","TIRAJ_CODE":"00000071230","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"29.03.2005","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"7804f419-a5a2-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000002625","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"01.03.2004","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"000010660","GUID":"1b4a3c1f-6578-11de-84c5-000423b38f2a","NAME":"Ермак Александр ","SURNAME":"Ермак","IS_GROUP":"false","PSEVDONIM":true,"DATE_BIRTH":"1962-05-11 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Александр","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"true"}],"COVERS":[],"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"94","GUID":"a791b9f0-4f06-11e0-a01d-001a64231342","NAME":"70x90/16"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785699052813"],"NOMCODE":"430000000000004368","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"5ccd9293-b8cf-11dd-a749-505054503030","ISBN_DIG":"569905281Х    ","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000016194","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"498ad3db-5910-11e0-9747-001a64231342","NAME":"118б - Группа бизнес-литературы"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Назайкин А.Н.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"5","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785699052813","STANDART":"1","ITEM_TYPE":{"GUID":"5ccd9294-b8cf-11dd-a749-505054503030","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Иллюстрирование рекламы","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Назайкин А.Н.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}