{"id":46650,"guid_nom":"c7a4ed5b-5080-11e0-a6f6-000423b38f2a","isbn":"978-5-91657-324-4","nomcode":"410000000000016365","title":"СПИН-продажи","publisher":"Технологии развития ООО","is_deleted":false,"first_seen_at":"2026-10-10T07:17:16.520053Z","updated_at":"2026-10-10T07:17:16.520053Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"d029b395-a6bd-4ccd-a8e7-51d414ef66a1","ISBN":"978-5-91657-324-4","NAME":"СПИН-продажи","CICLE":[],"DIVID":{"GUID":"27e8f2f7-5919-11e0-9747-001a64231342","NAME":"111 - Дирекция по дистрибуции"},"EDFUL":3000,"GENRE":[],"LDATE":"22.02.2011","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"336","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"f2f5141a-3bcd-4c14-a8bc-64dc337694c4","NAME":"Спин - продажи. 3-е изд.","LANGUAGE":"Русский","AUTHOR_GUID":"1dd39656-657a-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"22.02.2011","SERIE":{"GUID":"8671ae90-4f03-11e0-a01d-001a64231342","NAME":"Манн, Иванов и Фербер"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":145,"WIDTH":211,"HEIGHT":210,"KARTON":{"WIDTH":"136","HEIGHT":"218"},"WEIGHT":508},"SUPER":"false","TIRAJ":[{"GUID":"7c3e87df-a5bb-11e0-ad0d-5cf3fc39650c","PLAN_DATE":"","TIRAJ_CODE":"00000021806","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"22.02.2011","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"000012767","GUID":"1dd39656-657a-11de-84c5-000423b38f2a","NAME":"Рекхэм Нил","SURNAME":"Рекхэм","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Нил","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"112","GUID":"a791b9a0-4f06-11e0-a01d-001a64231342","NAME":"60x90/16"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785916572094","9785916573244","9785916576993"],"NOMCODE":"410000000000016365","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"c7a4ed5b-5080-11e0-a6f6-000423b38f2a","ISBN_DIG":"9785916573244","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000037610","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"25001fa8-6043-11e0-9747-001a64231342","NAME":"Технологии развития ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"27e8f2f7-5919-11e0-9747-001a64231342","NAME":"111 - Дирекция по дистрибуции"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"dfd18a73-d418-11e3-a44f-5ef3fc5021a7","NAME":"Манн, Иванов и Фербер ООО"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Рекхэм Н.","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"1","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785916572094","STANDART":"1","ITEM_TYPE":{"GUID":"c7a4ed5e-5080-11e0-a6f6-000423b38f2a","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785916573244","STANDART":"1","ITEM_TYPE":{"GUID":"c7a4ed5e-5080-11e0-a6f6-000423b38f2a","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785916576993","STANDART":"1","ITEM_TYPE":{"GUID":"c7a4ed5e-5080-11e0-a6f6-000423b38f2a","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"СПИН-продажи","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Рекхэм Н.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}