{"id":43166,"guid_nom":"97a52d97-43ea-11e4-a44f-5ef3fc5021a7","isbn":"978-5-699-77334-3","nomcode":"ITD000000000580138","title":"Аакер о брендинге. 20 принципов достижения успеха","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T06:51:14.409830Z","updated_at":"2026-10-10T06:51:14.409830Z","annotation":"","sales_text":"Дэвид Аакер – одна из самых крупных фигур мирового брендинга. Его книга – результат многолетней успешной практики – представляет собой двадцать простых, эффективных, доступных принципов достижения успеха. Никаких абстрактных рекомендаций и советов, только конкретные тактики, схемы, концепции и приемы, результатом реализации которых становится разработка, расширение и продвижение сильного, стабильного, конкурентоспособного бренда. ","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000580138/PDF/ITD000000000580138.pdf","MTIME":"2021-02-28 00:39:56"}},"RIN":"","CERT":[],"GUID":"9eb24722-cccf-45e7-aea9-63ecf5438ed5","ISBN":"978-5-699-77334-3","NAME":"Аакер о брендинге. 20 принципов достижения успеха","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":2000,"GENRE":[],"LDATE":"01.06.2016","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"256","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"debf273a-28df-4ac3-a3f6-2abc84abcdaa","NAME":"Аакер о брендинге","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"4c55c3b4-1687-11e6-98fd-0050569c29c2","NAME":"Aaker on Branding: 20 Principles That Drive Success","LANGUAGE":"Английский"}},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"688e4222-e25b-4561-961b-8bb7a32bcc30","NAME":"Аакер о брендинге","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"e6a8154e-0539-11e6-96e3-000af77e485f","NAME":"Аакер о брендинге. 20 принципов достижения успеха","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"4c55c3b4-1687-11e6-98fd-0050569c29c2","NAME":"Aaker on Branding: 20 Principles That Drive Success","LANGUAGE":"Английский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"01.06.2016","SERIE":{"GUID":"16234ce7-7ec8-11e4-9b3e-5ef3fc5021a7","NAME":"Top Business Awards"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":15,"WIDTH":165,"HEIGHT":240,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":560},"SUPER":"false","TIRAJ":[{"GUID":"9d7e8da1-43eb-11e4-a44f-5ef3fc5021a7","XO_DATE":"04.05.2016","PLAN_DATE":"02.06.2016","TIRAJ_CODE":"ITD00085005","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"01.06.2016","TOLSHCINA_KORESHKA":"17","SOGLASOVANNAYA_DATA":"09.06.2016","PLAN_DATE_TREBUEMAYA":"02.06.2016","PLAN_VYPUSKA_OSN_TIR":"09.06.2016","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"000000040","GUID":"49ccbc89-657b-11de-84c5-000423b38f2a","NAME":"Аакер Дэвид","SURNAME":"Аакер","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Дэвид","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2087,"W":1455,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover1.jpg","SIZE":"294756","MTIME":"2016-04-28 02:25:04"},"cover4":{"H":2087,"W":1453,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover4.jpg","SIZE":"675396","MTIME":"2016-04-28 02:25:05"},"siluet":{"H":3475,"W":-1,"DPI":"Array","LINK":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/siluet.jpg","SIZE":"460340","MTIME":"2021-04-17 11:23:35"},"cover3d":{"H":3648,"W":2480,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover3d.jpg","SIZE":"622161","MTIME":"2016-04-28 02:25:04"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc80a-4fbf-11e0-9f50-001a64231342","NAME":"Издание для дополнительного образования"},"ZAPRET":false,"BARCODE":["9785699773343","09200400850057"],"NOMCODE":"ITD000000000580138","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"97a52d97-43ea-11e4-a44f-5ef3fc5021a7","ISBN_DIG":"9785699773343","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000085651","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Дэвид Аакер – одна из самых крупных фигур мирового брендинга. Его книга – результат многолетней успешной практики – представляет собой двадцать простых, эффективных, доступных принципов достижения успеха. Никаких абстрактных рекомендаций и советов, только конкретные тактики, схемы, концепции и приемы, результатом реализации которых становится разработка, расширение и продвижение сильного, стабильного, конкурентоспособного бренда. ","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Аакер Д.","POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000516","ID_EKN":"11291","CODE_EKN":"114.17.6.1"},"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785699773343","STANDART":"1","ITEM_TYPE":{"GUID":"e9a1df9e-5430-4c50-9c8b-5023e60e0082","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"09200400850057","STANDART":"8","ITEM_TYPE":{"GUID":"c0987128-2800-11e6-96e3-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Аакер о брендинге. 20 принципов достижения успеха","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Аакер Д.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2016","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":111378,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2087, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover1.jpg\", \"MTIME\": \"2016-04-28 02:25:04\", \"SIZE\": \"294756\", \"W\": 1455}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":111379,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3648, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover3d.jpg\", \"MTIME\": \"2016-04-28 02:25:04\", \"SIZE\": \"622161\", \"W\": 2480}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":111380,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2087, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/cover4.jpg\", \"MTIME\": \"2016-04-28 02:25:05\", \"SIZE\": \"675396\", \"W\": 1453}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":111381,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"Array\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000580138/COVER/siluet.jpg\", \"MTIME\": \"2021-04-17 11:23:35\", \"SIZE\": \"460340\", \"W\": -1}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":111382,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000580138/PDF/ITD000000000580138.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000580138/PDF/ITD000000000580138.pdf\", \"MTIME\": \"2021-02-28 00:39:56\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}