{"id":309721,"guid_nom":"a4bdb87e-840a-11f1-8faa-005056b61d5f","isbn":"978-5-00281-366-7","nomcode":"MIF00051868","title":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков. NEON Pocketbooks","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-14T10:05:41.433610Z","updated_at":"2026-10-14T10:05:41.433610Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"63eebb59-848c-11f1-80e0-0050569a365d","ISBN":"978-5-00281-366-7","NAME":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков. NEON Pocketbooks","DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","PAGES":"416","PAPER":"Бумага типографская пухлая 84/60","P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"5128960f-0902-11ed-8101-00155d0b0e41","NAME":"NEON Pocketbooks"},"SIZES":{"DEPTH":10,"WIDTH":125,"HEIGHT":185,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":500},"SUPER":"false","TIRAJ":[{"GUID":"a7bd3f08-848b-11f1-8fab-005056b61d5f","PLAN_DATE":"01.12.2026","TIRAJ_CODE":"MIF00004027","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"34","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"01.12.2026","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"MIF000126","GUID":"47b046f4-321b-11e9-80e7-00155d0a0892","NAME":"Ким В. Чан","SURNAME":"Ким","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"В.","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Чан","IS_PEREVODCHIK":"false"},{"CODE":"MIF000127","GUID":"47b046f5-321b-11e9-80e7-00155d0a0892","NAME":"Моборн Рене","SURNAME":"Моборн","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Рене","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"CODE":"177","GUID":"a791ba20-4f06-11e0-a01d-001a64231342","NAME":"80x108/32"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785002813667"],"NOMCODE":"MIF00051868","SUBJECT":{"GUID":""},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"a4bdb87e-840a-11f1-8faa-005056b61d5f","ISBN_DIG":"9785002813667","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00051868","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","PRIZNAK_ZV":"неопределено","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"125x185","TIP_KORESHKA":"Прямой","CLASSIFICATOR":{"CODE":"000000521","ID_EKN":"11282","CODE_EKN":"114.17.4.2"},"LAST_STANDART":"1","PEREPLET_TYPE":{"GUID":"a791ba88-4f06-11e0-a01d-001a64231342","NAME":"3"},"BARCODE_DETAIL":[{"BARCODE":"9785002813667","STANDART":1,"ITEM_TYPE":{"GUID":"63eebb57-848c-11f1-80e0-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков. NEON Pocketbooks","PREDZAKAZ_SOAP":"Y","VID_SKREPLENIYA":"Бесшвейка","AUTHOR_FOR_PRICE":"В. Чан Ким, Рене Моборн","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2cc-656e-11de-84c5-000423b38f2a","NAME":"3"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}