{"id":309103,"guid_nom":"1f1371fa-8424-11f1-8faa-005056b61d5f","isbn":"978-5-00281-365-0","nomcode":"MIF00051869","title":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-14T09:40:59.775640Z","updated_at":"2026-10-14T09:40:59.775640Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"cdcbc108-8424-11f1-80e0-0050569a365d","ISBN":"978-5-00281-365-0","NAME":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков","DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","PAGES":"336","PAPER":"Бумага офсетная 72/80","P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"f3e999e5-50bf-11ef-8e0a-005056b61d5f","NAME":"Best Business Praсtices"},"SIZES":{"DEPTH":10,"WIDTH":162,"HEIGHT":235,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":500},"SUPER":"false","TIRAJ":[{"GUID":"f4827be8-8424-11f1-8faa-005056b61d5f","PLAN_DATE":"01.12.2026","TIRAJ_CODE":"MIF00004024","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"24","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"01.12.2026","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"MIF000126","GUID":"47b046f4-321b-11e9-80e7-00155d0a0892","NAME":"Ким В. Чан","SURNAME":"Ким","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"В.","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Чан","IS_PEREVODCHIK":"false"},{"CODE":"MIF000127","GUID":"47b046f5-321b-11e9-80e7-00155d0a0892","NAME":"Моборн Рене","SURNAME":"Моборн","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Рене","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785002813650"],"NOMCODE":"MIF00051869","SUBJECT":{"GUID":""},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"1f1371fa-8424-11f1-8faa-005056b61d5f","ISBN_DIG":"9785002813650","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00051869","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","PRIZNAK_ZV":"неопределено","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x235","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000521","ID_EKN":"11282","CODE_EKN":"114.17.4.2"},"LAST_STANDART":"1","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785002813650","STANDART":1,"ITEM_TYPE":{"GUID":"cdcbc106-8424-11f1-80e0-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"На практике: стратегия голубого океана. Как совершить переход к рынку, свободному от других игроков","PREDZAKAZ_SOAP":"Y","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"В. Чан Ким, Рене Моборн","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}