{"id":298494,"guid_nom":"dd049d32-4875-11f1-80e0-0050569a365d","isbn":"978-5-04-247148-3","nomcode":"ITD000000001502258","title":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-14T03:09:40.889366Z","updated_at":"2026-10-14T03:09:40.889366Z","annotation":"","sales_text":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"1ca1e7bf-284a-43e4-8646-f50ddd7e200a","ISBN":"978-5-04-247148-3","NAME":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","NICHE":{"GUID":"e009c862-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ ПСИХОЛОГИЯ","OWNER_GUID":"e009c81e-4f03-11e0-a01d-001a64231342"},"PAGES":"0","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"dd049d2f-4875-11f1-80e0-0050569a365d","NAME":"Words That Work: It's Not What You Say, It's What People Hear","LANGUAGE":"Английский","AUTHOR_GUID":"ae877a05-949f-11f1-80e0-0050569a365d","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"c9ade453-b724-11f1-80e0-0050569a365d","NAME":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","LANGUAGE":"Русский","AUTHOR_GUID":"86032c94-4aee-11ed-80c8-0050569a365d","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"dd049d2f-4875-11f1-80e0-0050569a365d","NAME":"Words That Work: It's Not What You Say, It's What People Hear","LANGUAGE":"Английский"}}],"P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"58d45531-0ec4-11f0-80d9-0050569a365d","NAME":"Харизма в действии. Для тех, кто хочет влиять и вдохновлять"},"SGMNT":{"GUID":"e009c81e-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ И ПРИКЛАДНАЯ ЛИТЕРАТУРА ДЛЯ НЕПРОФЕССИОНАЛОВ (НПЛ)"},"SIZES":{"DEPTH":"","WIDTH":138,"HEIGHT":212,"KARTON":{"WIDTH":"136","HEIGHT":"218"},"WEIGHT":0},"SUPER":"false","TIRAJ":[{"GUID":"08f20104-4876-11f1-80e0-0050569a365d","PLAN_DATE":"01.02.2027","TIRAJ_CODE":"ITD00752499","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"01.02.2027","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD076160","GUID":"ae877a05-949f-11f1-80e0-0050569a365d","NAME":"Лунц Фрэнк","SURNAME":"Лунц","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Фрэнк","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"a2500128-727d-44e8-bc61-34c4d93222f1","NAME":"Новая продукция"},"FORMAT":{"CODE":"112","GUID":"a791b9a0-4f06-11e0-a01d-001a64231342","NAME":"60x90/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600197716291","9785042471483"],"NOMCODE":"ITD000000001502258","SUBJECT":{"GUID":"d7491528-81a0-11e2-9c96-5ef3fc5021a7","NAME":"РАЗВИТИЕ ЛИЧНОСТИ И САМОСОВЕРШЕНСТВОВАНИЕ","OWNER_GUID":"e009c862-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"dd049d32-4875-11f1-80e0-0050569a365d","ISBN_DIG":"9785042471483","NOMGROUP":"НоваяПродукция","PRODCODE":"ITD000000001502258","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"744c6aa7-c227-11eb-80c4-0050569a365d","NAME":"Группа литературы по саморазвитию и коммуникациям"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Фрэнк Лунц","POSLE_OBREZA":"138x212","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000564","ID_EKN":"11240","CODE_EKN":"114.13.4.1"},"LAST_STANDART":"0","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600197716291","STANDART":1,"ITEM_TYPE":{"GUID":"8bd9a1f4-5316-46ee-ba3f-94ab18c97d5c","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785042471483","STANDART":1,"ITEM_TYPE":{"GUID":"8bd9a1f4-5316-46ee-ba3f-94ab18c97d5c","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Слова, которые работают. Важно не то, что вы говорите, а то, что слышат люди","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Лунц Ф.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2026","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}