{"id":28839,"guid_nom":"2943ccee-a6e6-11e4-9b3e-5ef3fc5021a7","isbn":"978-5-699-79694-6","nomcode":"ITD000000000602749","title":"Психология влияния. Как научиться убеждать и добиваться успеха","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T05:22:56.464092Z","updated_at":"2026-10-15T06:47:41.717564Z","annotation":"","sales_text":"НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ.\n\nРоберт Чалдини — наиболее цитируемый социальный психолог.\n \n \n 6 приемов, благодаря которым вы станете настоящим мастером уговоров.\n 16 тактик убеждения из арсенала успешных политиков, продавцов, рекламодателей.\n 116 примеров из жизни, которые показывают, как легко и насколько часто мы становимся жертвами чужого влияния.\n \n \n Отзывы\n \n «Как просить, чтобы отказать нам было невозможно? Как отказать так, чтобы нам были благодарны? Как увеличить продажи, не снижая цену? Специалист по психологии влияния Роберт Чалдини делится своими открытиями». — Ольга Сульчинская, психолог, редактор Psychologies\n \n «Лучшая книга о влиянии, когда-либо изданная». — The Weston Review","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000602749/PDF/ITD000000000602749_TOC.pdf","MTIME":"2022-05-14 08:01:36"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000602749/PDF/ITD000000000602749.pdf","MTIME":"2025-07-02 16:48:58"}},"RIN":"","CERT":[],"GUID":"1dbd1041-efba-4523-a6d5-f7a84493a959","ISBN":"978-5-699-79694-6","NAME":"Психология влияния. 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