{"id":282788,"guid_nom":"c99a2722-db27-11f0-80da-0050569a365d","isbn":"978-5-04-238065-5","nomcode":"ITD000000001482263","title":"Как разные поколения принимают решение о покупке: сценарии продаж","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-13T18:22:04.774174Z","updated_at":"2026-10-13T18:22:04.774174Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"7b59e685-043c-49c4-b32e-680e6508a389","ISBN":"978-5-04-238065-5","NAME":"Как разные поколения принимают решение о покупке: сценарии продаж","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"256","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"6368261f-db1c-11f0-80da-0050569a365d","NAME":"Как разные поколения принимают решение о покупке: сценарии продаж","LANGUAGE":"Русский","AUTHOR_GUID":"fdd29d95-db1c-11f0-80da-0050569a365d","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"5519b7f1-113d-11ef-80d8-0050569a365d","NAME":"Бизнес по-русски. Практичные книги от лучших российских экспертов"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":14,"WIDTH":162,"HEIGHT":235,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":0},"SUPER":"false","TIRAJ":[{"GUID":"596b65c1-db28-11f0-80da-0050569a365d","PLAN_DATE":"","TIRAJ_CODE":"ITD00722006","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD072478","GUID":"fdd29d95-db1c-11f0-80da-0050569a365d","NAME":"Ротман Юлия Юрьевна","SURNAME":"Ротман","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Юлия","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Юрьевна","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"a2500128-727d-44e8-bc61-34c4d93222f1","NAME":"Новая продукция"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600197498319","9785042380655"],"NOMCODE":"ITD000000001482263","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"c99a2722-db27-11f0-80da-0050569a365d","ISBN_DIG":"9785042380655","NOMGROUP":"НоваяПродукция","PRODCODE":"ITD000000001482263","AGE_GROUP":{"GUID":"6bd1d8e7-6943-11e2-b3d4-5ef3fc5021fb","NAME":"Для широкого круга читателей"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Юлия Ротман","POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000514","ID_EKN":"11292","CODE_EKN":"114.17.6.2"},"LAST_STANDART":"0","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600197498319","STANDART":1,"ITEM_TYPE":{"GUID":"05cc457f-d464-4ed8-8c88-4a0529e38095","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785042380655","STANDART":1,"ITEM_TYPE":{"GUID":"05cc457f-d464-4ed8-8c88-4a0529e38095","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Как разные поколения принимают решение о покупке: сценарии продаж","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Ротман Ю.Ю.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2026","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}