{"id":256977,"guid_nom":"d271ecf4-31fb-11ee-8106-00155d0aa80c","isbn":"978-5-00214-273-6","nomcode":"MIF00038039","title":"Маримо хочет спасти бизнес. Как маркетинг помогает понимать клиентов, обходить конкурентов и вести компанию к процветанию","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-13T03:55:29.134556Z","updated_at":"2026-10-13T03:55:29.134556Z","annotation":"","sales_text":"Первая бизнес-манга на русском языке\nНаучит чувствовать свой рынок, использовать силу бренда и завоевывать клиентов на всю жизнь\nУвлекательный формат и герои, близкие большинству из нас","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/MIF00038039/PDF/MIF00038039.pdf","MTIME":"2023-09-25 09:37:44"}},"RIN":"","CERT":[],"GUID":"78369a9c-3211-11ee-80d3-0050569a365d","ISBN":"978-5-00214-273-6","NAME":"Маримо хочет спасти бизнес. Как маркетинг помогает понимать клиентов, обходить конкурентов и вести компанию к процветанию","DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"21.09.2023","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"256","PAPER":"Бумага офсетная 62/100","P_BOX":"false","SCOVR":"","SDATE":"21.09.2023","SERIE":{"GUID":"18dbd1cf-ed87-11ed-8105-00155d01b901","NAME":"Бизнес-манга для успеха"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":20,"WIDTH":150,"HEIGHT":212,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":502},"SUPER":"false","TIRAJ":[{"GUID":"3f18a869-3754-11ee-8106-00155d0aa80c","XO_DATE":"22.08.2023","PLAN_DATE":"22.09.2023","TIRAJ_CODE":"MIF00001028","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"20.09.2023","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"22.09.2023","PLAN_DATE_TREBUEMAYA":"22.09.2023","PLAN_VYPUSKA_OSN_TIR":"27.09.2023","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[],"COVERS":{"cover1":{"H":2504,"W":1724,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover1.jpg","SIZE":"362210","MTIME":"2023-09-25 12:36:44"},"cover4":{"H":2504,"W":1724,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover4.jpg","SIZE":"323619","MTIME":"2023-09-25 12:36:52"},"cover3d":{"H":1800,"W":1335,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover3d.jpg","SIZE":"349885","MTIME":"2023-09-25 12:37:02"},"dopfoto00":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto00.jpg","SIZE":"6524645","MTIME":"2023-10-24 15:00:06"},"dopfoto01":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto01.jpg","SIZE":"6441468","MTIME":"2023-10-24 15:00:13"},"dopfoto02":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto02.jpg","SIZE":"6636413","MTIME":"2023-10-24 15:00:21"},"dopfoto03":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto03.jpg","SIZE":"5951046","MTIME":"2023-10-24 15:00:29"},"dopfoto04":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto04.jpg","SIZE":"6455915","MTIME":"2023-10-24 15:01:31"},"dopfoto05":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto05.jpg","SIZE":"6665073","MTIME":"2023-10-24 15:01:33"},"dopfoto06":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto06.jpg","SIZE":"6054430","MTIME":"2023-10-24 15:01:34"},"dopfoto07":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto07.jpg","SIZE":"6537129","MTIME":"2023-10-24 15:01:36"},"dopfoto08":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto08.jpg","SIZE":"6402677","MTIME":"2023-10-24 15:01:38"},"dopfoto09":{"H":3861,"W":2574,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto09.jpg","SIZE":"7046586","MTIME":"2023-10-24 15:01:40"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"CODE":"115","GUID":"a791b99a-4f06-11e0-a01d-001a64231342","NAME":"60x88/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["14600196168114","14600196168145","14600501098211","9785002142736"],"NOMCODE":"MIF00038039","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"d271ecf4-31fb-11ee-8106-00155d0aa80c","ISBN_DIG":"9785002142736","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00038039","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Первая бизнес-манга на русском языке\nНаучит чувствовать свой рынок, использовать силу бренда и завоевывать клиентов на всю жизнь\nУвлекательный формат и герои, близкие большинству из нас","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"есть"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"140x206","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000521","ID_EKN":"11282","CODE_EKN":"114.17.4.2"},"LAST_STANDART":"12","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600196168114","STANDART":1,"ITEM_TYPE":{"GUID":"78369a9a-3211-11ee-80d3-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196168145","STANDART":1,"ITEM_TYPE":{"GUID":"78369a9a-3211-11ee-80d3-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600501098211","STANDART":12,"ITEM_TYPE":{"GUID":"5e2dbd0b-5b87-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785002142736","STANDART":1,"ITEM_TYPE":{"GUID":"78369a9a-3211-11ee-80d3-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Маримо хочет спасти бизнес. Как маркетинг помогает понимать клиентов, обходить конкурентов и вести компанию к процветанию","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Такаси Ясуда","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":717277,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2504, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover1.jpg\", \"MTIME\": \"2023-09-25 12:36:44\", \"SIZE\": \"362210\", \"W\": 1724}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717278,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1800, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover3d.jpg\", \"MTIME\": \"2023-09-25 12:37:02\", \"SIZE\": \"349885\", \"W\": 1335}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717279,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2504, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/cover4.jpg\", \"MTIME\": \"2023-09-25 12:36:52\", \"SIZE\": \"323619\", \"W\": 1724}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717280,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto00.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto00.jpg\", \"MTIME\": \"2023-10-24 15:00:06\", \"SIZE\": \"6524645\", \"W\": 2574}, \"variant\": \"dopfoto00\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717281,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto01.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto01.jpg\", \"MTIME\": \"2023-10-24 15:00:13\", \"SIZE\": \"6441468\", \"W\": 2574}, \"variant\": \"dopfoto01\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717282,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto02.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto02.jpg\", \"MTIME\": \"2023-10-24 15:00:21\", \"SIZE\": \"6636413\", \"W\": 2574}, \"variant\": \"dopfoto02\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717283,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto03.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto03.jpg\", \"MTIME\": \"2023-10-24 15:00:29\", \"SIZE\": \"5951046\", \"W\": 2574}, \"variant\": \"dopfoto03\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717284,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto04.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto04.jpg\", \"MTIME\": \"2023-10-24 15:01:31\", \"SIZE\": \"6455915\", \"W\": 2574}, \"variant\": \"dopfoto04\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717285,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto05.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto05.jpg\", \"MTIME\": \"2023-10-24 15:01:33\", \"SIZE\": \"6665073\", \"W\": 2574}, \"variant\": \"dopfoto05\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717286,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto06.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto06.jpg\", \"MTIME\": \"2023-10-24 15:01:34\", \"SIZE\": \"6054430\", \"W\": 2574}, \"variant\": \"dopfoto06\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717287,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto07.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto07.jpg\", \"MTIME\": \"2023-10-24 15:01:36\", \"SIZE\": \"6537129\", \"W\": 2574}, \"variant\": \"dopfoto07\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717288,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto08.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto08.jpg\", \"MTIME\": \"2023-10-24 15:01:38\", \"SIZE\": \"6402677\", \"W\": 2574}, \"variant\": \"dopfoto08\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717289,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto09.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3861, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/COVER/dopfoto09.jpg\", \"MTIME\": \"2023-10-24 15:01:40\", \"SIZE\": \"7046586\", \"W\": 2574}, \"variant\": \"dopfoto09\"}","status":"unresolved","sha256":null,"last_error":null},{"id":717290,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/MIF00038039/PDF/MIF00038039.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/MIF00038039/PDF/MIF00038039.pdf\", \"MTIME\": \"2023-09-25 09:37:44\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}