{"id":251858,"guid_nom":"2384bdd5-8074-11ed-80ca-0050569a365d","isbn":"978-5-04-179129-2","nomcode":"ITD000000001318287","title":"Точка роста. Как создавать бизнес, который вызывает улыбки","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-13T01:18:19.827482Z","updated_at":"2026-10-13T01:18:19.827482Z","annotation":"","sales_text":"Виктория Молдавская — предпринимательца, создатель бренда украшений VIVA LA VIKA и бренда одежды CHOUX, основательница и спикер авторского бизнес-курса «Точка роста».\n \n Бизнес — это живой организм. Подобно нашему телу, все его системы взаимосвязаны, а неполадка в одной из них отражается на общем состоянии.  Задача предпринимателя — не только вовремя обнаружить ее, но и превратить в ТОЧКУ РОСТА. \n \n В своей книге Виктория Молдавская и приглашенные спикеры помогут найти проблемы в опорных точках вашего бизнеса и внести фундаментальные коррективы в его основные процессы. Каждая глава посвящена одной точке роста, проработка которой поможет выйти на новый уровень развития бизнеса.","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287_TOC.pdf","MTIME":"2025-11-28 13:52:30"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287.pdf","MTIME":"2025-11-28 10:52:47"}},"RIN":"","CERT":[],"GUID":"cbe9d252-5a8b-4f55-8a95-835b771e1e36","ISBN":"978-5-04-179129-2","NAME":"Точка роста. Как создавать бизнес, который вызывает улыбки","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":11026,"GENRE":[],"LDATE":"20.01.2026","MEDIA":"НетНосителя","NICHE":{"GUID":"e009c862-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ ПСИХОЛОГИЯ","OWNER_GUID":"e009c81e-4f03-11e0-a01d-001a64231342"},"PAGES":"320","PAPER":"Бумага офсетная 90/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"35ee69ca-8074-11ed-80ca-0050569a365d","NAME":"Точка роста","LANGUAGE":"Русский","AUTHOR_GUID":"700c8f37-f3f1-11ed-80cc-0050569a365d","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"88f7bb00-166c-11ee-80d1-0050569a365d","NAME":"Точка роста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d4-4f09-11e0-a01d-001a64231342","NAME":"Художественное оформление"},"GUID":"4f76e45b-8943-11ee-80d4-0050569a365d","NAME":"Точка роста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d4-4f09-11e0-a01d-001a64231342","NAME":"Художественное оформление"},"GUID":"9a802432-92aa-11ee-80d4-0050569a365d","NAME":"Точка роста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"1f4559f2-98df-11ee-80d4-0050569a365d","NAME":"Точка роста. Как сделать бизнес, который вызывает улыбки","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"46e817b4-98df-11ee-80d4-0050569a365d","NAME":"Точка роста. Как сделать бизнес, который вызывает улыбки","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"13.03.2024","SERIE":{"GUID":"3ba4cc49-5861-11ea-a186-000af77e4763","NAME":"Top expert. Практичные книги для работы над собой"},"SGMNT":{"GUID":"e009c81e-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ И ПРИКЛАДНАЯ ЛИТЕРАТУРА ДЛЯ НЕПРОФЕССИОНАЛОВ (НПЛ)"},"SIZES":{"DEPTH":21,"WIDTH":168,"HEIGHT":218,"KARTON":{"WIDTH":"160","HEIGHT":"216"},"WEIGHT":580},"SUPER":"false","TIRAJ":[{"GUID":"ba92e228-8075-11ed-80ca-0050569a365d","XO_DATE":"07.02.2024","PLAN_DATE":"14.03.2024","TIRAJ_CODE":"ITD00504163","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"13.03.2024","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"14.03.2024","PLAN_DATE_TREBUEMAYA":"14.03.2024","PLAN_VYPUSKA_OSN_TIR":"21.03.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"8de57053-1444-11ef-80d8-0050569a365d","PLAN_DATE":"22.07.2024","TIRAJ_CODE":"ITD00608843","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"29.07.2024","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"30.07.2024","PLAN_DATE_TREBUEMAYA":"22.07.2024","PLAN_VYPUSKA_OSN_TIR":"17.07.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"5bece60b-58aa-11f0-80d9-0050569a365d","XO_DATE":"10.07.2025","PLAN_DATE":"15.08.2025","TIRAJ_CODE":"ITD00689606","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"25.08.2025","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"26.08.2025","PLAN_DATE_TREBUEMAYA":"15.08.2025","PLAN_VYPUSKA_OSN_TIR":"21.08.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"9bac5b00-c9d5-11f0-80d9-0050569a365d","PLAN_DATE":"16.01.2026","TIRAJ_CODE":"ITD00715825","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"20.01.2026","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"23.01.2026","PLAN_DATE_TREBUEMAYA":"16.01.2026","PLAN_VYPUSKA_OSN_TIR":"21.01.2026","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD056888","GUID":"700c8f37-f3f1-11ed-80cc-0050569a365d","NAME":"Молдавская Виктория Геннадьевна","SURNAME":"Молдавская","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Виктория","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Геннадьевна","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2551,"W":1964,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover1.jpg","SIZE":"3125675","MTIME":"2024-01-30 16:35:04"},"cover4":{"H":2551,"W":1926,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover4.jpg","SIZE":"862938","MTIME":"2024-01-12 14:42:12"},"siluet":{"H":3475,"W":2500,"DPI":"96x96","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/siluet.jpg","SIZE":"1061511","MTIME":"2026-01-24 09:04:01"},"banner0":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner0.jpg","SIZE":"740623","MTIME":"2025-10-28 11:50:08"},"banner1":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner1.jpg","SIZE":"733058","MTIME":"2025-10-28 11:50:11"},"banner2":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner2.jpg","SIZE":"745668","MTIME":"2025-10-28 11:50:18"},"cover3d":{"H":2835,"W":2244,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover3d.jpg","SIZE":"687242","MTIME":"2024-04-25 13:40:17"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"94","GUID":"a791b9f0-4f06-11e0-a01d-001a64231342","NAME":"70x90/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600195809032","14600196628175","14600197258234","14600197457132","9785041791292"],"NOMCODE":"ITD000000001318287","SUBJECT":{"GUID":"d7491528-81a0-11e2-9c96-5ef3fc5021a7","NAME":"РАЗВИТИЕ ЛИЧНОСТИ И САМОСОВЕРШЕНСТВОВАНИЕ","OWNER_GUID":"e009c862-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"2384bdd5-8074-11ed-80ca-0050569a365d","ISBN_DIG":"9785041791292","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001318287","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Виктория Молдавская — предпринимательца, создатель бренда украшений VIVA LA VIKA и бренда одежды CHOUX, основательница и спикер авторского бизнес-курса «Точка роста».\n \n Бизнес — это живой организм. Подобно нашему телу, все его системы взаимосвязаны, а неполадка в одной из них отражается на общем состоянии.  Задача предпринимателя — не только вовремя обнаружить ее, но и превратить в ТОЧКУ РОСТА. \n \n В своей книге Виктория Молдавская и приглашенные спикеры помогут найти проблемы в опорных точках вашего бизнеса и внести фундаментальные коррективы в его основные процессы. Каждая глава посвящена одной точке роста, проработка которой поможет выйти на новый уровень развития бизнеса.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"есть"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"744c6aa7-c227-11eb-80c4-0050569a365d","NAME":"Группа литературы по саморазвитию и коммуникациям"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Виктория Молдавская","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x210","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000520","ID_EKN":"11281","CODE_EKN":"114.17.4.1"},"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600195809032","STANDART":6,"ITEM_TYPE":{"GUID":"38b9dabd-e105-11ee-80d7-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196628175","STANDART":6,"ITEM_TYPE":{"GUID":"38b9dabd-e105-11ee-80d7-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197258234","STANDART":8,"ITEM_TYPE":{"GUID":"2ab1ee57-878e-11f0-80d9-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197457132","STANDART":8,"ITEM_TYPE":{"GUID":"2ab1ee57-878e-11f0-80d9-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785041791292","STANDART":1,"ITEM_TYPE":{"GUID":"8d369965-9d12-45b1-a4f3-a1093878be2c","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Точка роста. Как создавать бизнес, который вызывает улыбки","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Молдавская В.Г.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2022","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":693614,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner0.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner0.jpg\", \"MTIME\": \"2025-10-28 11:50:08\", \"SIZE\": \"740623\", \"W\": 900}, \"variant\": \"banner0\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693615,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner1.jpg\", \"MTIME\": \"2025-10-28 11:50:11\", \"SIZE\": \"733058\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693616,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/banner2.jpg\", \"MTIME\": \"2025-10-28 11:50:18\", \"SIZE\": \"745668\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693617,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2551, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover1.jpg\", \"MTIME\": \"2024-01-30 16:35:04\", \"SIZE\": \"3125675\", \"W\": 1964}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693618,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2835, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover3d.jpg\", \"MTIME\": \"2024-04-25 13:40:17\", \"SIZE\": \"687242\", \"W\": 2244}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693619,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2551, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/cover4.jpg\", \"MTIME\": \"2024-01-12 14:42:12\", \"SIZE\": \"862938\", \"W\": 1926}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693620,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"96x96\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/COVER/siluet.jpg\", \"MTIME\": \"2026-01-24 09:04:01\", \"SIZE\": \"1061511\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693621,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287.pdf\", \"MTIME\": \"2025-11-28 10:52:47\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":693622,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001318287/PDF/ITD000000001318287_TOC.pdf\", \"MTIME\": \"2025-11-28 13:52:30\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}