{"id":231836,"guid_nom":"d8f00be9-b473-11ee-80d4-0050569a365d","isbn":"978-5-04-198808-1","nomcode":"ITD000000001379585","title":"Большая книга переговоров. Легендарные бестселлеры: Кремлевская школа переговоров; Переговоры с монстрами","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-12T15:29:55.187653Z","updated_at":"2026-10-12T15:29:55.187653Z","annotation":"","sales_text":"Жесткие схемы влияния, реверсивные техники воздействия, принцип Маугли, Бенджамина Франклина и других описаны на страницах книги «Кремлевская школа переговоров», которая идеально отражает специфику ведения диспута в России.  А в сочетании с книгой «Переговоры с монстрами» ваши навыки станут подобны боксерским, после которых соперники будут не в силах продолжить борьбу. Книги идеально дополняют друг друга, создавая незаменимое руководство по достижению победы в любых переговорах.  \n  \n Игорь Рызов — ведущий эксперт по переговорам, автор бестселлеров «Психотрюки», «75 правил влияния великих людей», «Переговоры с монстрами», «Монстр продаж», «Кремлевская школа переговоров», «Хватит мне звонить».","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585_TOC.pdf","MTIME":"2025-06-24 17:45:39"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585.pdf","MTIME":"2025-07-06 09:13:44"}},"RIN":"","CERT":[],"GUID":"1d8d0fe0-3c30-4d5a-9917-c2944002c6c2","ISBN":"978-5-04-198808-1","NAME":"Большая книга переговоров. Легендарные бестселлеры: Кремлевская школа переговоров; Переговоры с монстрами","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":8000,"GENRE":[],"LDATE":"14.07.2025","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"480","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"0652933f-c406-11ee-80d4-0050569a365d","NAME":"Весь Рызов. Собрание сочинений","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48ce-4f09-11e0-a01d-001a64231342","NAME":"Изображение, фото"},"GUID":"8db98457-c99d-11ee-80d6-0050569a365d","NAME":"Весь Рызов. Собрание сочинений","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"783c2454-cef1-11ee-80d6-0050569a365d","NAME":"Большая книга переговоров. Легендарные бестселлеры Кремлевская школа переговоров, Монстры продаж","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"8b3ea1c7-0804-4425-907c-7cbcb0c8c0c4","NAME":"Договориться может каждый","LANGUAGE":"Русский","AUTHOR_GUID":"33781f56-0e9d-11e5-b07f-5cf3fc4a21fa","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"a0ca9284-4ad3-11e8-9ec5-000af77e485f","NAME":"Переговоры с монстрами","LANGUAGE":"Русский","AUTHOR_GUID":"33781f56-0e9d-11e5-b07f-5cf3fc4a21fa","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"12.04.2024","SERIE":{"GUID":"0a158ef9-dbab-11ee-80d7-0050569a365d","NAME":"Психология коммуникаций"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":30,"WIDTH":170,"HEIGHT":242,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":900},"SUPER":"false","TIRAJ":[{"GUID":"95925748-b474-11ee-80d4-0050569a365d","XO_DATE":"07.03.2024","PLAN_DATE":"05.04.2024","TIRAJ_CODE":"ITD00583269","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"12.04.2024","TOLSHCINA_KORESHKA":"29","SOGLASOVANNAYA_DATA":"12.04.2024","PLAN_DATE_TREBUEMAYA":"05.04.2024","PLAN_VYPUSKA_OSN_TIR":"12.04.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"621c7f42-4ce2-11f0-80d9-0050569a365d","XO_DATE":"24.06.2025","PLAN_DATE":"31.07.2025","TIRAJ_CODE":"ITD00686925","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"14.07.2025","TOLSHCINA_KORESHKA":"29","SOGLASOVANNAYA_DATA":"31.07.2025","PLAN_DATE_TREBUEMAYA":"31.07.2025","PLAN_VYPUSKA_OSN_TIR":"31.07.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"VIDEO":["https://youtu.be/ei2R6b7Bpdo"],"AUTHOR":[{"CODE":"ITD023003","GUID":"33781f56-0e9d-11e5-b07f-5cf3fc4a21fa","NAME":"Рызов Игорь Романович","SURNAME":"Рызов ","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Игорь","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Романович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2088,"W":1454,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover1.jpg","SIZE":"2309430","MTIME":"2024-03-06 14:50:21"},"cover4":{"H":2088,"W":1455,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover4.jpg","SIZE":"2482777","MTIME":"2024-03-06 14:50:23"},"siluet":{"H":3475,"W":2500,"DPI":"96x96","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/siluet.jpg","SIZE":"482469","MTIME":"2025-07-16 10:30:38"},"banner0":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner0.jpg","SIZE":"517069","MTIME":"2024-05-29 15:36:42"},"banner1":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner1.jpg","SIZE":"535748","MTIME":"2024-05-29 15:36:48"},"banner2":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner2.jpg","SIZE":"884282","MTIME":"2024-05-29 15:37:46"},"banner3":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner3.jpg","SIZE":"420677","MTIME":"2024-05-17 18:03:47"},"cover3d":{"H":3185,"W":2405,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover3d.jpg","SIZE":"1529904","MTIME":"2024-03-06 14:50:22"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600196427266","14600197238823","9785041988081"],"NOMCODE":"ITD000000001379585","SUBJECT":{"GUID":"e6408262-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ ЭКОНОМИЧЕСКАЯ ЛИТЕРАТУРА","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"d8f00be9-b473-11ee-80d4-0050569a365d","ISBN_DIG":"9785041988081","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001379585","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Жесткие схемы влияния, реверсивные техники воздействия, принцип Маугли, Бенджамина Франклина и других описаны на страницах книги «Кремлевская школа переговоров», которая идеально отражает специфику ведения диспута в России.  А в сочетании с книгой «Переговоры с монстрами» ваши навыки станут подобны боксерским, после которых соперники будут не в силах продолжить борьбу. Книги идеально дополняют друг друга, создавая незаменимое руководство по достижению победы в любых переговорах.  \n  \n Игорь Рызов — ведущий эксперт по переговорам, автор бестселлеров «Психотрюки», «75 правил влияния великих людей», «Переговоры с монстрами», «Монстр продаж», «Кремлевская школа переговоров», «Хватит мне звонить».","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"есть"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Игорь Рызов","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000524","ID_EKN":"11285","CODE_EKN":"114.17.4.5"},"LAST_STANDART":"5","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600196427266","STANDART":5,"ITEM_TYPE":{"GUID":"6568ff52-faed-11ee-80d7-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197238823","STANDART":5,"ITEM_TYPE":{"GUID":"6568ff52-faed-11ee-80d7-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785041988081","STANDART":1,"ITEM_TYPE":{"GUID":"349718fa-8eff-4a9e-b6b1-52595978ec80","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Большая книга переговоров. Легендарные бестселлеры: Кремлевская школа переговоров; Переговоры с монстрами","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Рызов И.Р.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2024","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":606299,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner0.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner0.jpg\", \"MTIME\": \"2024-05-29 15:36:42\", \"SIZE\": \"517069\", \"W\": 900}, \"variant\": \"banner0\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606300,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner1.jpg\", \"MTIME\": \"2024-05-29 15:36:48\", \"SIZE\": \"535748\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606301,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner2.jpg\", \"MTIME\": \"2024-05-29 15:37:46\", \"SIZE\": \"884282\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606302,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner3.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/banner3.jpg\", \"MTIME\": \"2024-05-17 18:03:47\", \"SIZE\": \"420677\", \"W\": 900}, \"variant\": \"banner3\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606303,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2088, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover1.jpg\", \"MTIME\": \"2024-03-06 14:50:21\", \"SIZE\": \"2309430\", \"W\": 1454}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606304,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3185, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover3d.jpg\", \"MTIME\": \"2024-03-06 14:50:22\", \"SIZE\": \"1529904\", \"W\": 2405}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606305,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2088, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/cover4.jpg\", \"MTIME\": \"2024-03-06 14:50:23\", \"SIZE\": \"2482777\", \"W\": 1455}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606306,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"96x96\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/COVER/siluet.jpg\", \"MTIME\": \"2025-07-16 10:30:38\", \"SIZE\": \"482469\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606307,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585.pdf\", \"MTIME\": \"2025-07-06 09:13:44\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":606308,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001379585/PDF/ITD000000001379585_TOC.pdf\", \"MTIME\": \"2025-06-24 17:45:39\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}