{"id":219581,"guid_nom":"784a8df4-ea65-11ed-80cc-0050569a365d","isbn":"978-5-04-195738-4","nomcode":"ITD000000001342033","title":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-12T09:51:27.582320Z","updated_at":"2026-10-12T09:51:27.582320Z","annotation":"","sales_text":"Майя Богданова — журналист, редактор, автор двух книг по копирайтингу. Руководит «Школой контента» и выступает на мастер-классах, тренингах по темам «Контент-стратегия», «Основы копирайтинга», «Вирусные тексты». \n \n В этой книге собрано 99 самых эффективных приемов текстового влияния. Как сделать так, чтобы ваши посты продавали, письма убеждали, лонгриды увлекали, а статьи попадали в самое сердце, — объясняет один из самых опытных копирайтеров России Майя Богданова. В основе предлагаемых ею приемов лежат принципы психологии влияния, НЛП-техники, наработки известных копирайтеров и другие способы воздействия на сознание читателя. Каждая из глав посвящена одному инструменту текстового влияния. Поэтому их можно читать в любом порядке, как подряд, так и исходя из конкретной задачи, требующей быстрого решения.","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033_TOC.pdf","MTIME":"2025-06-26 11:55:46"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033.pdf","MTIME":"2025-06-26 08:56:05"}},"RIN":"","CERT":[],"GUID":"41608628-872e-4c43-8833-8a5f111397f5","ISBN":"978-5-04-195738-4","NAME":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":7000,"GENRE":[],"LDATE":"03.07.2025","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"288","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"5eb60449-ea65-11ed-80cc-0050569a365d","NAME":"Новый нейрокопирайтинг","LANGUAGE":"Русский","AUTHOR_GUID":"096ba5ac-0436-11ed-80c7-0050569a365d","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"bec9802a-7e30-11ee-80d4-0050569a365d","NAME":"Новый нейрокопирайтинг. 99 советов о том, как писать тексты","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"8cff7898-877c-11ee-80d4-0050569a365d","NAME":"Новый нейрокопирайтинг. 99 советов о том, как писать тексты","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3fa0c4d5-8e8f-11ee-80d4-0050569a365d","NAME":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"b906b919-95ba-11ee-80d4-0050569a365d","NAME":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"96bd8ea4-99bd-11ee-80d4-0050569a365d","NAME":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"31.01.2024","SERIE":{"GUID":"a277f848-c74b-11ea-80bd-0050569a365d","NAME":"TEXT UP. Копирайтинг нового уровня"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":20,"WIDTH":171,"HEIGHT":217,"KARTON":{"WIDTH":"160","HEIGHT":"216"},"WEIGHT":531},"SUPER":"false","TIRAJ":[{"GUID":"86138cc8-ea65-11ed-80cc-0050569a365d","XO_DATE":"26.12.2023","PLAN_DATE":"31.01.2024","TIRAJ_CODE":"ITD00534351","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"31.01.2024","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"31.01.2024","PLAN_DATE_TREBUEMAYA":"31.01.2024","PLAN_VYPUSKA_OSN_TIR":"31.01.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"0be7faae-c360-11ef-80d9-0050569a365d","XO_DATE":"16.01.2025","PLAN_DATE":"28.03.2025","TIRAJ_CODE":"ITD00653517","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"14.03.2025","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"28.03.2025","PLAN_DATE_TREBUEMAYA":"28.03.2025","PLAN_VYPUSKA_OSN_TIR":"03.03.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"0b73c69f-3549-11f0-80d9-0050569a365d","PLAN_DATE":"14.07.2025","TIRAJ_CODE":"ITD00681449","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"03.07.2025","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"14.07.2025","PLAN_DATE_TREBUEMAYA":"14.07.2025","PLAN_VYPUSKA_OSN_TIR":"03.07.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD052522","GUID":"096ba5ac-0436-11ed-80c7-0050569a365d","NAME":"Богданова Майя Игоревна","SURNAME":"Богданова","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Майя","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Игоревна","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2551,"W":1950,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover1.jpg","SIZE":"743674","MTIME":"2023-12-20 14:55:36"},"cover4":{"H":2551,"W":2007,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover4.jpg","SIZE":"1779347","MTIME":"2023-12-20 14:55:36"},"siluet":{"H":3475,"W":2500,"DPI":"96x96","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/siluet.jpg","SIZE":"447939","MTIME":"2025-07-09 04:09:55"},"banner1":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner1.jpg","SIZE":"1122179","MTIME":"2024-01-29 18:11:06"},"banner2":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner2.jpg","SIZE":"1030798","MTIME":"2024-01-29 18:11:25"},"banner3":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner3.jpg","SIZE":"1126815","MTIME":"2024-01-29 18:11:35"},"cover3d":{"H":2835,"W":2185,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover3d.jpg","SIZE":"1989842","MTIME":"2023-12-20 13:55:03"},"dopfoto00":{"H":1200,"W":1200,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto00.jpg","SIZE":"1229661","MTIME":"2024-01-29 18:11:59"},"dopfoto01":{"H":1200,"W":1200,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto01.jpg","SIZE":"1251370","MTIME":"2024-01-29 18:12:12"},"dopfoto02":{"H":1200,"W":1200,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto02.jpg","SIZE":"1186529","MTIME":"2024-01-29 18:12:27"},"cover_audio":{"H":800,"W":800,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover_audio.jpg","SIZE":"187806","MTIME":"2023-12-20 13:55:04"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"94","GUID":"a791b9f0-4f06-11e0-a01d-001a64231342","NAME":"70x90/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600196027596","14600196977082","14600197191807","9785041957384"],"NOMCODE":"ITD000000001342033","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"784a8df4-ea65-11ed-80cc-0050569a365d","ISBN_DIG":"9785041957384","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001342033","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Майя Богданова — журналист, редактор, автор двух книг по копирайтингу. Руководит «Школой контента» и выступает на мастер-классах, тренингах по темам «Контент-стратегия», «Основы копирайтинга», «Вирусные тексты». \n \n В этой книге собрано 99 самых эффективных приемов текстового влияния. Как сделать так, чтобы ваши посты продавали, письма убеждали, лонгриды увлекали, а статьи попадали в самое сердце, — объясняет один из самых опытных копирайтеров России Майя Богданова. В основе предлагаемых ею приемов лежат принципы психологии влияния, НЛП-техники, наработки известных копирайтеров и другие способы воздействия на сознание читателя. Каждая из глав посвящена одному инструменту текстового влияния. Поэтому их можно читать в любом порядке, как подряд, так и исходя из конкретной задачи, требующей быстрого решения.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"есть"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Майя Богданова","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x210","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000516","ID_EKN":"11291","CODE_EKN":"114.17.6.1"},"LAST_STANDART":"7","PEREPLET_TYPE":{"GUID":"a791ba8e-4f06-11e0-a01d-001a64231342","NAME":"7Б"},"BARCODE_DETAIL":[{"BARCODE":"14600196027596","STANDART":"7","ITEM_TYPE":{"GUID":"c570e03e-c0cb-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196977082","STANDART":"7","ITEM_TYPE":{"GUID":"c570e03e-c0cb-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197191807","STANDART":"7","ITEM_TYPE":{"GUID":"c570e03e-c0cb-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785041957384","STANDART":"1","ITEM_TYPE":{"GUID":"9401ee72-abbd-4ee3-99a6-376376661879","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Новый нейрокопирайтинг. 99 способов влиять на людей с помощью текста","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Богданова М.И.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c5-656e-11de-84c5-000423b38f2a","NAME":"7Б"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2024","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":550688,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner1.jpg\", \"MTIME\": \"2024-01-29 18:11:06\", \"SIZE\": \"1122179\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550689,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner2.jpg\", \"MTIME\": \"2024-01-29 18:11:25\", \"SIZE\": \"1030798\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550690,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner3.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/banner3.jpg\", \"MTIME\": \"2024-01-29 18:11:35\", \"SIZE\": \"1126815\", \"W\": 900}, \"variant\": \"banner3\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550691,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover_audio.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 800, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover_audio.jpg\", \"MTIME\": \"2023-12-20 13:55:04\", \"SIZE\": \"187806\", \"W\": 800}, \"variant\": \"cover_audio\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550692,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2551, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover1.jpg\", \"MTIME\": \"2023-12-20 14:55:36\", \"SIZE\": \"743674\", \"W\": 1950}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550693,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2835, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover3d.jpg\", \"MTIME\": \"2023-12-20 13:55:03\", \"SIZE\": \"1989842\", \"W\": 2185}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550694,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2551, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/cover4.jpg\", \"MTIME\": \"2023-12-20 14:55:36\", \"SIZE\": \"1779347\", \"W\": 2007}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550695,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto00.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto00.jpg\", \"MTIME\": \"2024-01-29 18:11:59\", \"SIZE\": \"1229661\", \"W\": 1200}, \"variant\": \"dopfoto00\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550696,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto01.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto01.jpg\", \"MTIME\": \"2024-01-29 18:12:12\", \"SIZE\": \"1251370\", \"W\": 1200}, \"variant\": \"dopfoto01\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550697,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto02.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/dopfoto02.jpg\", \"MTIME\": \"2024-01-29 18:12:27\", \"SIZE\": \"1186529\", \"W\": 1200}, \"variant\": \"dopfoto02\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550698,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"96x96\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/COVER/siluet.jpg\", \"MTIME\": \"2025-07-09 04:09:55\", \"SIZE\": \"447939\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550699,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033.pdf\", \"MTIME\": \"2025-06-26 08:56:05\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":550700,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001342033/PDF/ITD000000001342033_TOC.pdf\", \"MTIME\": \"2025-06-26 11:55:46\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}