{"id":207518,"guid_nom":"7245e5c5-7ba7-11ed-80ca-0050569a365d","isbn":"978-5-04-189003-2","nomcode":"ITD000000001317914","title":"Смешарики. История культовой Вселенной","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-12T04:01:10.291300Z","updated_at":"2026-10-12T04:01:10.291300Z","annotation":"","sales_text":"- Миллионы фанатов по всему миру.\n - Более 600 отснятых серий.\n - 6 спин-оффов и 3 полнометражных фильма.\n \n Все это о них, о Смешариках, на которых успело вырасти несколько поколений детей.\n А ведь на заре 2000-х, когда все только начиналось, никто и подумать не мог, что двум парням — Илье Попову и Салавату Шайхинурову — удастся невозможное: с нуля, без опыта в мультипликации, создать первый в России анимационный сериал, который обойдет по популярности зарубежные франшизы. \n \n Эта книга — искренняя история о том, как рождалась, росла, находилась на грани краха и снова набирала силу Вселенная Смешариков. Написанная свидетелем событий, сценарным редактором проекта Марией Корниловой, книга рассказывает о том, что долгое время оставалось за кадром:\n - почему на старте никто не верил в успех проекта;\n - какими были бы Совунья, Нюша, Лосяш, Пин и Ежик, сложись все немного иначе;\n - кто такие Духи Ромашковой долины и почему с ними не стоит ссориться.","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914_TOC.pdf","MTIME":"2025-10-03 15:19:27"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914.pdf","MTIME":"2026-06-16 13:14:06"}},"RIN":"","CERT":[],"GUID":"fefb6175-20f3-4b89-8ae8-687c5232f786","ISBN":"978-5-04-189003-2","NAME":"Смешарики. История культовой Вселенной","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":100000,"GENRE":[],"LDATE":"21.07.2026","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"256","PAPER":"Бумага офсетная 104/100","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"10e5ca27-7b05-11ed-80ca-0050569a365d","NAME":"Смешарики. История успеха","LANGUAGE":"Русский","AUTHOR_GUID":"ba640df2-e4fd-11ed-80cc-0050569a365d","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"ccb00c4b-405b-11ef-80d8-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"10e5ca27-7b05-11ed-80ca-0050569a365d","NAME":"Смешарики. История успеха","LANGUAGE":"Русский"}},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"dfaf7666-b2a4-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"9e49c087-b69a-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"0b7c2943-b69c-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3715cb4a-b69d-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"876e58be-b69d-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"79a2093a-b69e-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"ef6652ba-b69e-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"486a9207-b69f-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"7c145afb-b742-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"369414b6-b743-11ed-80cb-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"b4a66dba-be4b-11ed-80cc-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"c95ad774-c16d-11ed-80cc-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"ec3d3537-c16e-11ed-80cc-0050569a365d","NAME":"Смешарики. Возрождение легенды","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"8f96ccab-e5c7-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"f1009708-ef28-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"ca67fbcf-ef2a-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"0d71885e-ef2b-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"39cba1e9-ef2b-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"5aea7904-ef2d-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"962a2ace-ef2d-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"d4c069dc-ef2d-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"0256169e-ef2e-11ed-80cc-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3ac66907-165d-11ee-80d1-0050569a365d","NAME":"Смешарики. История создания культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"c1d3ed3b-1bd3-11ee-80d3-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"6e8a7d4f-306b-11ee-80d3-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3632a76e-891e-11ee-80d4-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3729daff-8d05-11ee-80d4-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"2d265c48-8e93-11ee-80d4-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"ef20574f-902f-11ee-80d4-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"8dd18ba5-928c-11ee-80d4-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"3339f8d5-098a-11f0-80d9-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"21f6cf7f-63d1-11f0-80d9-0050569a365d","NAME":"Смешарики. История культовой Вселенной","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"15.01.2024","SERIE":{"GUID":"b768f296-a516-11e3-a44f-5ef3fc5021a7","NAME":"Подарочные издания. Кино"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":22.599999999999998,"WIDTH":190,"HEIGHT":248,"KARTON":{"WIDTH":"183","HEIGHT":"248"},"WEIGHT":824},"SUPER":"false","TIRAJ":[{"GUID":"446cef94-7ba8-11ed-80ca-0050569a365d","XO_DATE":"14.12.2023","PLAN_DATE":"15.01.2024","TIRAJ_CODE":"ITD00503191","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"15.01.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"15.01.2024","PLAN_DATE_TREBUEMAYA":"15.01.2024","PLAN_VYPUSKA_OSN_TIR":"31.01.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"3d8eaced-c71b-11ee-80d4-0050569a365d","XO_DATE":"15.02.2024","PLAN_DATE":"25.03.2024","TIRAJ_CODE":"ITD00588108","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"27.03.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"27.03.2024","PLAN_DATE_TREBUEMAYA":"25.03.2024","PLAN_VYPUSKA_OSN_TIR":"29.03.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"4033b89e-fbc5-11ee-80d7-0050569a365d","PLAN_DATE":"31.05.2024","TIRAJ_CODE":"ITD00602525","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"31.05.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"31.05.2024","PLAN_DATE_TREBUEMAYA":"31.05.2024","PLAN_VYPUSKA_OSN_TIR":"22.05.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"992c5862-0d0f-11ef-80d7-0050569a365d","PLAN_DATE":"05.07.2024","TIRAJ_CODE":"ITD00606925","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"12.07.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"12.07.2024","PLAN_DATE_TREBUEMAYA":"05.07.2024","PLAN_VYPUSKA_OSN_TIR":"01.07.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"c8aeb27b-4b1b-11ef-80d8-0050569a365d","PLAN_DATE":"13.09.2024","TIRAJ_CODE":"ITD00621179","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"12.09.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"13.09.2024","PLAN_DATE_TREBUEMAYA":"13.09.2024","PLAN_VYPUSKA_OSN_TIR":"10.09.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"48160860-7c0a-11ef-80d9-0050569a365d","PLAN_DATE":"08.11.2024","TIRAJ_CODE":"ITD00633379","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"11.11.2024","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"11.11.2024","PLAN_DATE_TREBUEMAYA":"08.11.2024","PLAN_VYPUSKA_OSN_TIR":"12.11.2024","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"0b5ce529-9b65-11ef-80d9-0050569a365d","PLAN_DATE":"13.01.2025","TIRAJ_CODE":"ITD00641674","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"13.01.2025","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"13.01.2025","PLAN_DATE_TREBUEMAYA":"13.01.2025","PLAN_VYPUSKA_OSN_TIR":"09.01.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"1f4e4b58-d892-11ef-80d9-0050569a365d","PLAN_DATE":"06.03.2025","TIRAJ_CODE":"ITD00657555","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"10.03.2025","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"10.03.2025","PLAN_DATE_TREBUEMAYA":"06.03.2025","PLAN_VYPUSKA_OSN_TIR":"06.03.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"bf751f04-0307-11f0-80d9-0050569a365d","XO_DATE":"26.03.2025","PLAN_DATE":"07.05.2025","TIRAJ_CODE":"ITD00669124","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"07.05.2025","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"07.05.2025","PLAN_DATE_TREBUEMAYA":"07.05.2025","PLAN_VYPUSKA_OSN_TIR":"05.05.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"53cbdc8b-5588-11f0-80d9-0050569a365d","PLAN_DATE":"14.08.2025","TIRAJ_CODE":"ITD00688831","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"21.08.2025","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"21.08.2025","PLAN_DATE_TREBUEMAYA":"14.08.2025","PLAN_VYPUSKA_OSN_TIR":"19.08.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"e0533a61-9e15-11f0-80d9-0050569a365d","PLAN_DATE":"11.11.2025","TIRAJ_CODE":"ITD00703709","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"11.11.2025","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"11.11.2025","PLAN_DATE_TREBUEMAYA":"11.11.2025","PLAN_VYPUSKA_OSN_TIR":"14.11.2025","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"2ba91c65-e0ca-11f0-80da-0050569a365d","PLAN_DATE":"16.02.2026","TIRAJ_CODE":"ITD00723875","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"27.02.2026","TOLSHCINA_KORESHKA":"22","SOGLASOVANNAYA_DATA":"27.02.2026","PLAN_DATE_TREBUEMAYA":"16.02.2026","PLAN_VYPUSKA_OSN_TIR":"19.02.2026","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"3649cd09-5f22-11f1-80e0-0050569a365d","XO_DATE":"16.06.2026","PLAN_DATE":"23.07.2026","TIRAJ_CODE":"ITD00757493","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"21.07.2026","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"23.07.2026","PLAN_DATE_TREBUEMAYA":"23.07.2026","PLAN_VYPUSKA_OSN_TIR":"31.07.2026","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"VIDEO":["https://youtu.be/LDa4GkwAzgU"],"AUTHOR":[{"CODE":"ITD056693","GUID":"ba640df2-e4fd-11ed-80cc-0050569a365d","NAME":"Корнилова Мария Викторовна","SURNAME":"Корнилова","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Мария","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Викторовна","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2132,"W":1644,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover1.jpg","SIZE":"1324953","MTIME":"2023-11-03 13:10:05"},"cover4":{"H":2132,"W":1646,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover4.jpg","SIZE":"1996248","MTIME":"2023-11-03 13:10:06"},"siluet":{"H":3475,"W":2500,"DPI":"96x96","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/siluet.jpg","SIZE":"908597","MTIME":"2026-07-31 04:34:46"},"banner1":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner1.jpg","SIZE":"666516","MTIME":"2023-12-21 18:05:53"},"banner2":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner2.jpg","SIZE":"533412","MTIME":"2023-12-21 18:06:08"},"banner3":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner3.jpg","SIZE":"683130","MTIME":"2023-12-21 18:06:18"},"cover3d":{"H":2592,"W":2029,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover3d.jpg","SIZE":"2462494","MTIME":"2023-11-03 14:54:24"},"dopfoto00":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/dopfoto00.jpg","SIZE":"1199593","MTIME":"2025-04-14 03:32:36"},"cover_audio":{"H":2303,"W":2303,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover_audio.jpg","SIZE":"384708","MTIME":"2026-04-06 13:35:08"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"83","GUID":"a791ba1c-4f06-11e0-a01d-001a64231342","NAME":"80x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600195798725","14600196473126","14600196581180","14600196613393","14600196728417","14600196821811","14600196885677","14600197011662","14600197102360","14600197250818","14600197372541","14600197512053","14600197757003","9785041890032"],"NOMCODE":"ITD000000001317914","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"Медиа (Мск+СЗКО)","FA_MONTH":"01.02.2024","GUID_NOM":"7245e5c5-7ba7-11ed-80ca-0050569a365d","ISBN_DIG":"9785041890032","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001317914","AGE_GROUP":{"GUID":"8380ab64-6932-11e2-b3d4-5ef3fc5021fb","NAME":"Для взрослых и детей"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"- Миллионы фанатов по всему миру.\n - Более 600 отснятых серий.\n - 6 спин-оффов и 3 полнометражных фильма.\n \n Все это о них, о Смешариках, на которых успело вырасти несколько поколений детей.\n А ведь на заре 2000-х, когда все только начиналось, никто и подумать не мог, что двум парням — Илье Попову и Салавату Шайхинурову — удастся невозможное: с нуля, без опыта в мультипликации, создать первый в России анимационный сериал, который обойдет по популярности зарубежные франшизы. \n \n Эта книга — искренняя история о том, как рождалась, росла, находилась на грани краха и снова набирала силу Вселенная Смешариков. Написанная свидетелем событий, сценарным редактором проекта Марией Корниловой, книга рассказывает о том, что долгое время оставалось за кадром:\n - почему на старте никто не верил в успех проекта;\n - какими были бы Совунья, Нюша, Лосяш, Пин и Ежик, сложись все немного иначе;\n - кто такие Духи Ромашковой долины и почему с ними не стоит ссориться.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"есть"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"Медиа (Мск+СЗКО)","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Мария Корнилова","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"185x240","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000519","ID_EKN":"11034","CODE_EKN":"111.07.5.1"},"LAST_STANDART":"5","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600195798725","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196473126","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196581180","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196613393","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196728417","STANDART":5,"ITEM_TYPE":{"GUID":"69eac75f-74c8-11ef-80d9-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196821811","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196885677","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197011662","STANDART":5,"ITEM_TYPE":{"GUID":"69eac75f-74c8-11ef-80d9-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197102360","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197250818","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197372541","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197512053","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600197757003","STANDART":5,"ITEM_TYPE":{"GUID":"7036ef87-b399-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785041890032","STANDART":1,"ITEM_TYPE":{"GUID":"4b026507-9960-4fc5-ac3e-fb53b58ca76c","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Смешарики. История культовой Вселенной","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Корнилова М.В.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2024","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":514748,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner1.jpg\", \"MTIME\": \"2023-12-21 18:05:53\", \"SIZE\": \"666516\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514749,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner2.jpg\", \"MTIME\": \"2023-12-21 18:06:08\", \"SIZE\": \"533412\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514750,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner3.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/banner3.jpg\", \"MTIME\": \"2023-12-21 18:06:18\", \"SIZE\": \"683130\", \"W\": 900}, \"variant\": \"banner3\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514751,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover_audio.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 2303, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover_audio.jpg\", \"MTIME\": \"2026-04-06 13:35:08\", \"SIZE\": \"384708\", \"W\": 2303}, \"variant\": \"cover_audio\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514752,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2132, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover1.jpg\", \"MTIME\": \"2023-11-03 13:10:05\", \"SIZE\": \"1324953\", \"W\": 1644}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514753,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2592, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover3d.jpg\", \"MTIME\": \"2023-11-03 14:54:24\", \"SIZE\": \"2462494\", \"W\": 2029}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514754,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2132, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/cover4.jpg\", \"MTIME\": \"2023-11-03 13:10:06\", \"SIZE\": \"1996248\", \"W\": 1646}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514755,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/dopfoto00.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/dopfoto00.jpg\", \"MTIME\": \"2025-04-14 03:32:36\", \"SIZE\": \"1199593\", \"W\": 900}, \"variant\": \"dopfoto00\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514756,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"96x96\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/COVER/siluet.jpg\", \"MTIME\": \"2026-07-31 04:34:46\", \"SIZE\": \"908597\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514757,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914.pdf\", \"MTIME\": \"2026-06-16 13:14:06\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":514758,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001317914/PDF/ITD000000001317914_TOC.pdf\", \"MTIME\": \"2025-10-03 15:19:27\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}