{"id":20421,"guid_nom":"c2ce6951-4caa-11e1-947f-5ef3fc5021fb","isbn":"978-5-699-56027-1","nomcode":"ITD000000000191306","title":"Психология влияния. Как научиться убеждать и добиваться успеха","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T04:46:32.708373Z","updated_at":"2026-10-15T04:30:38.696326Z","annotation":"","sales_text":"НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ.\n\nГЛАВНАЯ КНИГА ПО ВЛИЯНИЮ ОТ СОЦИАЛЬНОГО ПСИХОЛОГА № 1 В МИРЕ!\n  \n Доктор Роберт Чалдини — популяризатор социальной психологии, возглавлял отделение психологии в университете штата Аризона.\n  \n Р. Чалдини много лет изучал принципы успешных продаж. На основе своих исследований он написал руководство по мотивации, ставшее мировым бестселлером и настольной книгой амбициозных политиков, менеджеров, рекламодателей и всех желающих убеждать и добиваться своего.\n  \n  - 6 приемов, благодаря которым вы станете настоящим мастером уговоров.\n  - 16 тактик убеждения из арсенала успешных политиков, продавцов, рекламодателей.\n  - 116 примеров из жизни, которые показывают, как легко и насколько часто мы становимся жертвами чужого влияния.\n  \n ПРОДАНО БОЛЕЕ 5 000 000 ЭКЗЕМПЛЯРОВ.","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/PDF/ITD000000000191306.pdf","MTIME":"2022-05-28 01:44:47"}},"RIN":"","CERT":[],"GUID":"aff7adea-cc92-4cf2-8506-4f93b4ce1a48","ISBN":"978-5-699-56027-1","NAME":"Психология влияния. Как научиться убеждать и добиваться успеха","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":39000,"GENRE":[],"LDATE":"26.04.2023","MEDIA":"НетНосителя","NICHE":{"GUID":"e009c862-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ ПСИХОЛОГИЯ","OWNER_GUID":"e009c81e-4f03-11e0-a01d-001a64231342"},"PAGES":"416","PAPER":"Бумага типографская 60/60","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"76f37fe4-dae8-4fd6-b14e-63c585769f0e","NAME":"Психология влияния. Как научиться убеждать и добиваться успеха","LANGUAGE":"Русский","AUTHOR_GUID":"cc6f4552-726b-11e0-a4f2-001a64231342","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"d9e9391a-5c6d-11e0-9747-001a64231342","NAME":"Influence. The psychology of persuasion","LANGUAGE":"Английский"}},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"d9e9391a-5c6d-11e0-9747-001a64231342","NAME":"Influence. The psychology of persuasion","LANGUAGE":"Английский","AUTHOR_GUID":"5294e0a0-ca0f-11de-84c9-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48c8-4f09-11e0-a01d-001a64231342","NAME":"Аудио"},"GUID":"33b9982f-f755-11e6-9d96-000af77e485f","NAME":"Психология влияния. Как научиться убеждать и добиваться успеха","LANGUAGE":"","AUTHOR_GUID":"cc6f4552-726b-11e0-a4f2-001a64231342","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"14.09.2012","SERIE":{"GUID":"ec777a3c-8fa1-11e1-a98a-5ef3fc5021a7","NAME":"Психология общения (обложка)"},"SGMNT":{"GUID":"e009c81e-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ И ПРИКЛАДНАЯ ЛИТЕРАТУРА ДЛЯ НЕПРОФЕССИОНАЛОВ (НПЛ)"},"SIZES":{"DEPTH":25.2,"WIDTH":148,"HEIGHT":206,"KARTON":{"WIDTH":"136","HEIGHT":"206"},"WEIGHT":456},"SUPER":"true","TIRAJ":[{"GUID":"e07ece9e-4cab-11e1-947f-5ef3fc5021fb","XO_DATE":"08.08.2012","PLAN_DATE":"12.09.2012","TIRAJ_CODE":"00000094994","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"14.09.2012","TOLSHCINA_KORESHKA":"28","SOGLASOVANNAYA_DATA":"12.09.2012","PLAN_DATE_TREBUEMAYA":"12.09.2012","PLAN_VYPUSKA_OSN_TIR":"03.09.2012","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"91b895b6-5c2b-11e3-a1df-5ef3fc5021a7","XO_DATE":"15.03.2018","PLAN_DATE":"23.04.2018","TIRAJ_CODE":"ITD00059348","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"28.04.2018","TOLSHCINA_KORESHKA":"25","SOGLASOVANNAYA_DATA":"27.04.2018","PLAN_DATE_TREBUEMAYA":"23.04.2018","PLAN_VYPUSKA_OSN_TIR":"20.04.2018","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"9af8794f-bc5b-11e6-9d96-000af77e485f","XO_DATE":"23.01.2017","PLAN_DATE":"20.02.2017","TIRAJ_CODE":"ITD00172050","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"21.02.2017","TOLSHCINA_KORESHKA":"25","SOGLASOVANNAYA_DATA":"20.02.2017","PLAN_DATE_TREBUEMAYA":"20.02.2017","PLAN_VYPUSKA_OSN_TIR":"08.02.2017","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"ad9167d0-82d3-11e9-aabc-000af77e485f","XO_DATE":"02.12.2019","PLAN_DATE":"09.01.2020","TIRAJ_CODE":"ITD00294151","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"09.01.2020","TOLSHCINA_KORESHKA":"25","SOGLASOVANNAYA_DATA":"09.01.2020","PLAN_DATE_TREBUEMAYA":"09.01.2020","PLAN_VYPUSKA_OSN_TIR":"16.01.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"4b639f11-e670-11e8-bfc4-000af77e485f","XO_DATE":"06.12.2018","PLAN_DATE":"15.01.2019","TIRAJ_CODE":"ITD00264797","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"18.01.2019","TOLSHCINA_KORESHKA":"24","SOGLASOVANNAYA_DATA":"22.01.2019","PLAN_DATE_TREBUEMAYA":"15.01.2019","PLAN_VYPUSKA_OSN_TIR":"22.01.2019","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"a5185eea-3af5-11eb-80bf-0050569a365d","XO_DATE":"15.12.2020","PLAN_DATE":"29.01.2021","TIRAJ_CODE":"ITD00383496","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"22.01.2021","TOLSHCINA_KORESHKA":"25","SOGLASOVANNAYA_DATA":"29.01.2021","PLAN_DATE_TREBUEMAYA":"29.01.2021","PLAN_VYPUSKA_OSN_TIR":"29.01.2021","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"2da930a1-f501-11eb-80c4-0050569a365d","XO_DATE":"17.08.2021","PLAN_DATE":"01.10.2021","TIRAJ_CODE":"ITD00423814","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"09.11.2021","TOLSHCINA_KORESHKA":"25","SOGLASOVANNAYA_DATA":"15.11.2021","PLAN_DATE_TREBUEMAYA":"01.10.2021","PLAN_VYPUSKA_OSN_TIR":"19.11.2021","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"04ebd5cb-a366-11ec-80c6-0050569a365d","XO_DATE":"24.03.2022","PLAN_DATE":"18.05.2022","TIRAJ_CODE":"ITD00457505","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"12.05.2022","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"18.05.2022","PLAN_DATE_TREBUEMAYA":"18.05.2022","PLAN_VYPUSKA_OSN_TIR":"06.05.2022","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"abcf737e-a21e-11ed-80ca-0050569a365d","PLAN_DATE":"28.04.2023","TIRAJ_CODE":"ITD00513186","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"26.04.2023","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"28.04.2023","PLAN_DATE_TREBUEMAYA":"28.04.2023","PLAN_VYPUSKA_OSN_TIR":"11.04.2023","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"000016699","GUID":"5294e0a0-ca0f-11de-84c9-000423b38f2a","NAME":"Чалдини Роберт","SURNAME":"Чалдини","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Роберт","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"super":{"H":797,"W":4208,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/super.jpg","SIZE":"401102","MTIME":"2022-04-19 07:44:25"},"cover1":{"H":1825,"W":1258,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover1.jpg","SIZE":"1096789","MTIME":"2022-04-19 07:44:23"},"cover4":{"H":1825,"W":1266,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover4.jpg","SIZE":"1152121","MTIME":"2022-04-19 07:44:24"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/siluet.jpg","SIZE":"590663","MTIME":"2022-04-19 11:27:38"},"cover3d":{"H":3185,"W":2497,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover3d.jpg","SIZE":"2850614","MTIME":"2022-04-18 15:00:42"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"119","GUID":"a791b98e-4f06-11e0-a01d-001a64231342","NAME":"60x84/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["09200400593480","14600190685150","14600194483431","14600194673450","14600195109262","14600195296429","14600195495150","14600195879370","9785699560271"],"NOMCODE":"ITD000000000191306","SUBJECT":{"GUID":"e640820a-4f03-11e0-a01d-001a64231342","NAME":"ПСИХОЛОГИЯ ВЗАИМООТНОШЕНИЙ И ПСИХОЛОГИЧЕСКИЕ ТЕСТЫ","OWNER_GUID":"e009c862-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"c2ce6951-4caa-11e1-947f-5ef3fc5021fb","ISBN_DIG":"9785699560271","NOMGROUP":"КнижнаяПродукция","PRODCODE":"00000095463","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ.\n\nГЛАВНАЯ КНИГА ПО ВЛИЯНИЮ ОТ СОЦИАЛЬНОГО ПСИХОЛОГА № 1 В МИРЕ!\n  \n Доктор Роберт Чалдини — популяризатор социальной психологии, возглавлял отделение психологии в университете штата Аризона.\n  \n Р. Чалдини много лет изучал принципы успешных продаж. На основе своих исследований он написал руководство по мотивации, ставшее мировым бестселлером и настольной книгой амбициозных политиков, менеджеров, рекламодателей и всех желающих убеждать и добиваться своего.\n  \n  - 6 приемов, благодаря которым вы станете настоящим мастером уговоров.\n  - 16 тактик убеждения из арсенала успешных политиков, продавцов, рекламодателей.\n  - 116 примеров из жизни, которые показывают, как легко и насколько часто мы становимся жертвами чужого влияния.\n  \n ПРОДАНО БОЛЕЕ 5 000 000 ЭКЗЕМПЛЯРОВ.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"744c6aa7-c227-11eb-80c4-0050569a365d","NAME":"Группа литературы по саморазвитию и коммуникациям"},"FA_COMMENT":"","PRIZNAK_ZV":"Да","VID_PROIZV":"ИзСерииВСерию","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Роберт Чалдини","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"138x200","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000564","ID_EKN":"11240","CODE_EKN":"114.13.4.1"},"LAST_STANDART":"10","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"09200400593480","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600190685150","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194483431","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194673450","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195109262","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195296429","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195495150","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195879370","STANDART":10,"ITEM_TYPE":{"GUID":"5afdf29b-f80c-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785699560271","STANDART":1,"ITEM_TYPE":{"GUID":"ec7b2a7e-a75a-4324-8beb-e84dd8cfbd42","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Психология влияния. Как научиться убеждать и добиваться успеха","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Чалдини Р.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2012","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":48476,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 1825, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover1.jpg\", \"MTIME\": \"2022-04-19 07:44:23\", \"SIZE\": \"1096789\", \"W\": 1258}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":48477,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3185, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover3d.jpg\", \"MTIME\": \"2022-04-18 15:00:42\", \"SIZE\": \"2850614\", \"W\": 2497}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":48478,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 1825, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/cover4.jpg\", \"MTIME\": \"2022-04-19 07:44:24\", \"SIZE\": \"1152121\", \"W\": 1266}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":48479,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/siluet.jpg\", \"MTIME\": \"2022-04-19 11:27:38\", \"SIZE\": \"590663\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":48480,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/super.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 797, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/COVER/super.jpg\", \"MTIME\": \"2022-04-19 07:44:25\", \"SIZE\": \"401102\", \"W\": 4208}, \"variant\": \"super\"}","status":"unresolved","sha256":null,"last_error":null},{"id":48481,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000191306/PDF/ITD000000000191306.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000191306/PDF/ITD000000000191306.pdf\", \"MTIME\": \"2022-05-28 01:44:47\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}