{"id":190851,"guid_nom":"16db850e-b95a-11eb-80c2-0050569a365d","isbn":"978-5-04-154497-3","nomcode":"ITD000000001199475","title":"Generation П","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T20:52:36.166157Z","updated_at":"2026-10-24T04:53:54.628188Z","annotation":"","sales_text":"НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ.\n\nСтавший культовым в молодежной среде роман «Generation \"П\"» посвящен явлению, проникшему во все поры нашей повседневной жизни, — рекламе. Многие склонны брезгливо отмахиваться от нее, как от назойливой мухи, считая чем-то несерьезным. Но разве рекламные слоганы не вошли плотно в нашу речь? Разве «рваная стилистика» рекламных клипов не влияет на наше сознание? \n  \n Герой романа Вавилен Татарский полагает, что ему известна подлинная цена рекламы — ведь именно он ее создает. Но ему и в страшном сне не может привидеться истинная сила джинна, выпущенного им из бутылки…","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475_TOC.pdf","MTIME":"2023-12-20 12:02:50"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475.pdf","MTIME":"2023-11-15 01:56:22"}},"RIN":"","CERT":[],"GUID":"3f6f9f61-4fc8-402c-b72a-62aaf2cc9738","ISBN":"978-5-04-154497-3","NAME":"Generation П","DIVID":{"GUID":"c429a488-5908-11e0-9747-001a64231342","NAME":"101 - Редакция № 1"},"EDFUL":2000,"GENRE":[],"LDATE":"30.11.2023","MEDIA":"НетНосителя","NICHE":{"GUID":"765cb36b-f3d7-11e8-8679-000af77e485f","NAME":"РУССКАЯ СОВРЕМЕННАЯ ПРОЗА И ДРАМАТУРГИЯ","OWNER_GUID":"e009c818-4f03-11e0-a01d-001a64231342"},"PAGES":"320","PAPER":"Бумага офсетная пухлая 84/65 Кама","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"62bb8ded-5c65-11e0-9747-001a64231342","NAME":"Generation \"П\"","LANGUAGE":"Русский","AUTHOR_GUID":"10616cf6-656f-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d4-4f09-11e0-a01d-001a64231342","NAME":"Художественное оформление"},"GUID":"cce4ea19-b70d-11eb-80c2-0050569a365d","NAME":"Generation П (ХО)","LANGUAGE":"","AUTHOR_GUID":"85b81033-522e-11ea-a186-000af77e4763","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"30.11.2023","SERIE":{"GUID":"fd57794a-a402-11eb-80c1-0050569a365d","NAME":"Собрание сочинений. Виктор Пелевин"},"SGMNT":{"GUID":"e009c818-4f03-11e0-a01d-001a64231342","NAME":"ВЗРОСЛАЯ РАЗВЛЕКАТЕЛЬНАЯ ЛИТЕРАТУРА. ХУДОЖЕСТВЕННАЯ И ДОКУМЕНТАЛЬНАЯ (ВРЛ)"},"SIZES":{"DEPTH":20,"WIDTH":137,"HEIGHT":206,"KARTON":{"WIDTH":"123","HEIGHT":"206"},"WEIGHT":364},"SUPER":"false","TIRAJ":[{"GUID":"1086d790-b95c-11eb-80c2-0050569a365d","XO_DATE":"07.11.2023","PLAN_DATE":"28.11.2023","TIRAJ_CODE":"ITD00411416","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"30.11.2023","TOLSHCINA_KORESHKA":"21","SOGLASOVANNAYA_DATA":"28.11.2023","PLAN_DATE_TREBUEMAYA":"28.11.2023","PLAN_VYPUSKA_OSN_TIR":"20.11.2023","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"000011753","GUID":"10616cf6-656f-11de-84c5-000423b38f2a","NAME":"Пелевин Виктор Олегович","SURNAME":"Пелевин","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Виктор","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Олегович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2433,"W":1547,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover1.jpg","SIZE":"3676583","MTIME":"2023-10-04 02:51:56"},"cover4":{"H":2433,"W":1547,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover4.jpg","SIZE":"3509336","MTIME":"2023-10-04 02:51:57"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/siluet.jpg","SIZE":"684602","MTIME":"2023-12-02 09:24:39"},"banner0":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner0.jpg","SIZE":"1052330","MTIME":"2025-04-16 15:30:16"},"banner1":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner1.jpg","SIZE":"883625","MTIME":"2025-04-16 15:30:19"},"banner2":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner2.jpg","SIZE":"622202","MTIME":"2025-04-16 15:30:32"},"banner3":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner3.jpg","SIZE":"1028361","MTIME":"2025-04-16 15:30:36"},"banner4":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner4.jpg","SIZE":"1000385","MTIME":"2025-04-16 15:30:46"},"banner5":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner5.jpg","SIZE":"953094","MTIME":"2025-04-16 15:30:52"},"banner6":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner6.jpg","SIZE":"959506","MTIME":"2025-04-16 15:31:03"},"banner7":{"H":1200,"W":900,"DPI":"","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner7.jpg","SIZE":"847723","MTIME":"2025-04-16 15:31:06"},"cover3d":{"H":3113,"W":2037,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover3d.jpg","SIZE":"4929560","MTIME":"2023-10-04 02:51:58"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"78","GUID":"a791ba38-4f06-11e0-a01d-001a64231342","NAME":"84x108/32"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f4-4fbf-11e0-9f50-001a64231342","NAME":"Литературно-художественное издание"},"ZAPRET":false,"BARCODE":["14600195244147","9785041544973"],"NOMCODE":"ITD000000001199475","SUBJECT":{"GUID":"e6408216-4f03-11e0-a01d-001a64231342","NAME":"РУССКАЯ СОВРЕМЕННАЯ ПРОЗА И ДРАМАТУРГИЯ","OWNER_GUID":"765cb36b-f3d7-11e8-8679-000af77e485f"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"16db850e-b95a-11eb-80c2-0050569a365d","ISBN_DIG":"9785041544973","KOMPLEKT":{"VID":"Книга","TYPE":"комплектующая","KOMPLEKT_NOMCODE":"ITD000000001413229","KOMPLEKT_GUID_NOM":"3c01537e-6612-11ef-80d8-0050569a365d"},"NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001199475","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ.\n\nСтавший культовым в молодежной среде роман «Generation \"П\"» посвящен явлению, проникшему во все поры нашей повседневной жизни, — рекламе. Многие склонны брезгливо отмахиваться от нее, как от назойливой мухи, считая чем-то несерьезным. Но разве рекламные слоганы не вошли плотно в нашу речь? Разве «рваная стилистика» рекламных клипов не влияет на наше сознание? \n  \n Герой романа Вавилен Татарский полагает, что ему известна подлинная цена рекламы — ведь именно он ее создает. Но ему и в страшном сне не может привидеться истинная сила джинна, выпущенного им из бутылки…","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"32aa4719-ad36-11ed-80ca-0050569a365d","NAME":"Группа новой классики"},"FA_COMMENT":"","PRIZNAK_ZV":"Да","VID_PROIZV":"ИзСерииВСерию","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Виктор Пелевин","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"125x200","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000011","ID_EKN":"11003","CODE_EKN":"111.01.2.1"},"LAST_STANDART":"14","PEREPLET_TYPE":{"GUID":"a791ba8e-4f06-11e0-a01d-001a64231342","NAME":"7Б"},"BARCODE_DETAIL":[{"BARCODE":"14600195244147","STANDART":14,"ITEM_TYPE":{"GUID":"8ac96e4b-901d-11ee-80d4-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785041544973","STANDART":1,"ITEM_TYPE":{"GUID":"1850ae0e-e9f0-41c3-82f7-5898b9e38269","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Generation П","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Пелевин В.О.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c5-656e-11de-84c5-000423b38f2a","NAME":"7Б"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2021","VOZRASTNOE_OGRANICHENIE":"18+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":442361,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner0.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner0.jpg\", \"MTIME\": \"2025-04-16 15:30:16\", \"SIZE\": \"1052330\", \"W\": 900}, \"variant\": \"banner0\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442362,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner1.jpg\", \"MTIME\": \"2025-04-16 15:30:19\", \"SIZE\": \"883625\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442363,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner2.jpg\", \"MTIME\": \"2025-04-16 15:30:32\", \"SIZE\": \"622202\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442364,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner3.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner3.jpg\", \"MTIME\": \"2025-04-16 15:30:36\", \"SIZE\": \"1028361\", \"W\": 900}, \"variant\": \"banner3\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442365,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner4.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner4.jpg\", \"MTIME\": \"2025-04-16 15:30:46\", \"SIZE\": \"1000385\", \"W\": 900}, \"variant\": \"banner4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442366,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner5.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner5.jpg\", \"MTIME\": \"2025-04-16 15:30:52\", \"SIZE\": \"953094\", \"W\": 900}, \"variant\": \"banner5\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442367,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner6.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner6.jpg\", \"MTIME\": \"2025-04-16 15:31:03\", \"SIZE\": \"959506\", \"W\": 900}, \"variant\": \"banner6\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442368,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner7.jpg","raw_value":"{\"details\": {\"DPI\": \"\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/banner7.jpg\", \"MTIME\": \"2025-04-16 15:31:06\", \"SIZE\": \"847723\", \"W\": 900}, \"variant\": \"banner7\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442369,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2433, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover1.jpg\", \"MTIME\": \"2023-10-04 02:51:56\", \"SIZE\": \"3676583\", \"W\": 1547}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442370,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3113, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover3d.jpg\", \"MTIME\": \"2023-10-04 02:51:58\", \"SIZE\": \"4929560\", \"W\": 2037}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442371,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2433, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/cover4.jpg\", \"MTIME\": \"2023-10-04 02:51:57\", \"SIZE\": \"3509336\", \"W\": 1547}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442372,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/COVER/siluet.jpg\", \"MTIME\": \"2023-12-02 09:24:39\", \"SIZE\": \"684602\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442373,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475.pdf\", \"MTIME\": \"2023-11-15 01:56:22\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":442374,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001199475/PDF/ITD000000001199475_TOC.pdf\", \"MTIME\": \"2023-12-20 12:02:50\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}