{"id":186411,"guid_nom":"eb4617da-21eb-11ec-80c5-0050569a365d","isbn":"","nomcode":"ITD000000001241625","title":"Личный маркетинг в соцсетях. Как повышать узнаваемость, привлекать клиентов и качать личный бренд по технологии SOCIAL SELLING","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T19:04:52.075282Z","updated_at":"2026-10-11T19:04:52.075282Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"811287c9-76ec-49f2-a01e-a053e80afae7","ISBN":"","NAME":"Личный маркетинг в соцсетях. Как повышать узнаваемость, привлекать клиентов и качать личный бренд по технологии SOCIAL SELLING","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"352","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"f61615b2-21eb-11ec-80c5-0050569a365d","NAME":"Личный маркетинг в соцсетях. Как повышать узнаваемость, привлекать клиентов и качать личный бренд по технологии SOCIAL SELLING","LANGUAGE":"Русский","AUTHOR_GUID":"f3fca1aa-e6cb-11e5-96e3-000af77e485f","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"8a934797-2811-11ec-80c5-0050569a365d","NAME":"Личный маркетинг в соцсетях. Как повышать узнаваемость, привлекать клиентов и качать личный бренд по технологии SOCIAL SELLING","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"c38125b6-d8cc-11eb-80c4-0050569a365d","NAME":"Маркетинг для немаркетологов"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":14,"WIDTH":162,"HEIGHT":210,"KARTON":{"WIDTH":"160","HEIGHT":"216"},"WEIGHT":0},"SUPER":"false","TIRAJ":[{"GUID":"1fc21a07-21ed-11ec-80c5-0050569a365d","PLAN_DATE":"","TIRAJ_CODE":"ITD00433183","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD026047","GUID":"f3fca1aa-e6cb-11e5-96e3-000af77e485f","NAME":"Каплунов Денис Александрович","SURNAME":"Каплунов","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Денис","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Александрович","IS_PEREVODCHIK":"false"}],"COVERS":[],"FOLDER":{"GUID":"a2500128-727d-44e8-bc61-34c4d93222f1","NAME":"Новая продукция"},"FORMAT":{"CODE":"94","GUID":"a791b9f0-4f06-11e0-a01d-001a64231342","NAME":"70x90/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600195342331"],"NOMCODE":"ITD000000001241625","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"eb4617da-21eb-11ec-80c5-0050569a365d","ISBN_DIG":"","NOMGROUP":"НоваяПродукция","PRODCODE":"ITD000000001241625","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Денис Каплунов","POSLE_OBREZA":"162x210","TIP_KORESHKA":"Прямой","CLASSIFICATOR":[],"LAST_STANDART":"0","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600195342331","STANDART":"1","ITEM_TYPE":{"GUID":"6869aa80-3a62-4386-8fc3-fff7b6867a19","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Личный маркетинг в соцсетях. Как повышать узнаваемость, привлекать клиентов и качать личный бренд по технологии SOCIAL SELLING","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Каплунов Д.А.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2021","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[]}