{"id":177968,"guid_nom":"671100e1-5f01-11eb-80fa-00155d0b0e06","isbn":"978-5-00195-327-2","nomcode":"MIF00029551","title":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T15:48:27.667106Z","updated_at":"2026-10-11T15:48:27.667106Z","annotation":"","sales_text":"Совершенно новый подход к маркетингу\nОбновленное издание культовой книги\nОснована на исследованиях Нобелевского лауреата","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"d2eaede5-993d-11eb-80c1-0050569a365d","ISBN":"978-5-00195-327-2","NAME":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"09.03.2022","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"304","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"322a08a0-73a9-11ec-8100-00155d0b0e41","NAME":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","LANGUAGE":"Английский","AUTHOR_GUID":"4f1647c8-321b-11e9-80e7-00155d0a0892","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"322a08a1-73a9-11ec-8100-00155d0b0e41","NAME":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","LANGUAGE":"Русский","AUTHOR_GUID":"00000000-0000-0000-0000-000000000000","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"322a08a0-73a9-11ec-8100-00155d0b0e41","NAME":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","LANGUAGE":"Английский"}}],"P_BOX":"false","SCOVR":"","SDATE":"19.04.2021","SERIE":{"GUID":"1c950872-2dd0-11ec-80ff-00155d0a1445","NAME":"Главные книги о маркетинге"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":22,"WIDTH":165,"HEIGHT":236,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":620},"SUPER":"false","AUTHOR":[{"CODE":"ITD040653","GUID":"bcabae47-8535-11ea-80bc-0050569a365d","NAME":"Барден Фил","SURNAME":"Барден","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Фил","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":1204,"W":800,"DPI":"28x28","LINK":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover1.jpg","SIZE":"116852","MTIME":"2022-09-28 12:07:31"},"cover4":{"H":2776,"W":1937,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover4.jpg","SIZE":"610937","MTIME":"2021-04-22 12:05:58"},"cover3d":{"H":1800,"W":1391,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover3d.jpg","SIZE":"213912","MTIME":"2021-04-22 12:05:57"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["14605001695458","64600503440617","14600103305311","9785001695486","9785001953272","14600500211338"],"NOMCODE":"MIF00029551","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"671100e1-5f01-11eb-80fa-00155d0b0e06","ISBN_DIG":"9785001953272","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00029551","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Совершенно новый подход к маркетингу\nОбновленное издание культовой книги\nОснована на исследованиях Нобелевского лауреата","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000514","ID_EKN":"11292","CODE_EKN":"114.17.6.2"},"LAST_STANDART":"6","PEREPLET_TYPE":{"GUID":"a791ba88-4f06-11e0-a01d-001a64231342","NAME":"3"},"BARCODE_DETAIL":[{"BARCODE":"14605001695458","STANDART":"6","ITEM_TYPE":{"GUID":"cbb09f99-a341-11eb-80c1-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600503440617","STANDART":"6","ITEM_TYPE":{"GUID":"cbb09f99-a341-11eb-80c1-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600103305311","STANDART":"1","ITEM_TYPE":{"GUID":"d2eaede3-993d-11eb-80c1-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785001695486","STANDART":"1","ITEM_TYPE":{"GUID":"d2eaede3-993d-11eb-80c1-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785001953272","STANDART":"1","ITEM_TYPE":{"GUID":"d2eaede3-993d-11eb-80c1-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"14600500211338","STANDART":"5","ITEM_TYPE":{"GUID":"adb93352-a10d-11ec-80c6-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка)","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Фил Барден","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2cc-656e-11de-84c5-000423b38f2a","NAME":"3"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":408380,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"28x28\", \"H\": 1204, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover1.jpg\", \"MTIME\": \"2022-09-28 12:07:31\", \"SIZE\": \"116852\", \"W\": 800}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":408381,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1800, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover3d.jpg\", \"MTIME\": \"2021-04-22 12:05:57\", \"SIZE\": \"213912\", \"W\": 1391}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":408382,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2776, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029551/COVER/cover4.jpg\", \"MTIME\": \"2021-04-22 12:05:58\", \"SIZE\": \"610937\", \"W\": 1937}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}