{"id":174861,"guid_nom":"952c775b-6df4-11e6-9bc1-000af77e485f","isbn":"978-5-699-92907-8","nomcode":"ITD000000000832544","title":"Учим буквы","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T14:38:27.606766Z","updated_at":"2026-10-16T10:09:06.102296Z","annotation":"","sales_text":"﻿Пособие поможет ребёнку сделать первые шаги в освоении чтения. Выполняя увлекательные задания, малыш научится узнавать, называть и писать печатные буквы, разовьёт память, внимание, мышление, воображение, мелкую моторику и речь. Книга удобна и практична. При необходимости её странички можно вырезать и использовать как карточки.\r\nАдресовано детям от 3 лет, родителям и воспитателям ДОУ. Может использоваться как для занятий дома, так и в дошкольных учреждениях.\r\n","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000832544/PDF/ITD000000000832544.pdf","MTIME":"2021-12-14 01:02:39"}},"RIN":"","CERT":[],"GUID":"50c2d755-fff1-457b-8f61-8cf56bb9e613","ISBN":"978-5-699-92907-8","NAME":"Учим буквы","TAGS":[{"GUID":"ba280369-2faf-11eb-80be-0050569a365d","NAME":"учим буквы"},{"GUID":"c0905910-2faf-11eb-80be-0050569a365d","NAME":"подготовка к школе"},{"GUID":"ec1cd27f-71c4-11eb-80c1-0050569a365d","NAME":"развивающее обучение"},{"GUID":"f2852cec-71c4-11eb-80c1-0050569a365d","NAME":"развитие ребенка"},{"GUID":"7cf261f7-7369-11eb-80c1-0050569a365d","NAME":"Для старшего дошкольного возраста"}],"CICLE":[],"DIVID":{"GUID":"4822f3df-e52f-11ef-80d9-0050569a365d","NAME":"130 - Редакция № 7"},"EDFUL":29000,"GENRE":[],"LDATE":"31.05.2021","MEDIA":"НетНосителя","NICHE":{"GUID":"765cb364-f3d7-11e8-8679-000af77e485f","NAME":"РАЗВИТИЕ РЕБЕНКА И ПОДГОТОВКА К ШКОЛЕ (0-6 ЛЕТ)","OWNER_GUID":"e009c81c-4f03-11e0-a01d-001a64231342"},"PAGES":"32","PAPER":"Бумага офсетная 90/160","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"3b1bbf8f-6df4-11e6-9bc1-000af77e485f","NAME":"Учим буквы","LANGUAGE":"Русский","AUTHOR_GUID":"5629b8ad-36db-11e6-96e3-000af77e485f","IS_TRANSLATE":"false"},{"VID":{"GUID":"2821b0a0-ce10-11e0-9556-5ef3fc5021fb","NAME":"Оригинал-макет"},"GUID":"397659ff-9204-11eb-80c1-0050569a365d","NAME":"Учим буквы","LANGUAGE":"","AUTHOR_GUID":"9862aa15-8336-11eb-80c1-0050569a365d","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"13.07.2017","SERIE":{"GUID":"0a9aae9b-6e7d-11e6-9bc1-000af77e485f","NAME":"Забавные уроки. Карточки на скрепке (обложка)"},"SGMNT":{"GUID":"e009c81c-4f03-11e0-a01d-001a64231342","NAME":"ДЕТСКАЯ РАЗВЛЕКАТЕЛЬНАЯ ЛИТЕРАТУРА. ХУДОЖЕСТВЕННАЯ И РАЗВИВАЮЩАЯ (ДРЛ)"},"SIZES":{"DEPTH":4.699999999999999,"WIDTH":120,"HEIGHT":200,"KARTON":{"WIDTH":"118","HEIGHT":"206"},"WEIGHT":70},"SUPER":"false","TIRAJ":[{"GUID":"c1a67160-026b-11e8-9ec5-000af77e485f","XO_DATE":"05.02.2018","PLAN_DATE":"28.02.2018","TIRAJ_CODE":"ITD00227455","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"28.02.2018","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"28.02.2018","PLAN_DATE_TREBUEMAYA":"28.02.2018","PLAN_VYPUSKA_OSN_TIR":"28.02.2018","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"37c43353-75b2-11ea-80bc-0050569a365d","XO_DATE":"06.05.2020","PLAN_DATE":"05.06.2020","TIRAJ_CODE":"ITD00349918","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"01.06.2020","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"05.06.2020","PLAN_DATE_TREBUEMAYA":"05.06.2020","PLAN_VYPUSKA_OSN_TIR":"15.06.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"0c44d872-6df5-11e6-9bc1-000af77e485f","XO_DATE":"05.06.2017","PLAN_DATE":"07.07.2017","TIRAJ_CODE":"ITD00155794","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"13.07.2017","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"07.07.2017","PLAN_DATE_TREBUEMAYA":"07.07.2017","PLAN_VYPUSKA_OSN_TIR":"14.07.2017","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"68ec826d-5838-11e8-9ec5-000af77e485f","XO_DATE":"23.05.2018","PLAN_DATE":"03.07.2018","TIRAJ_CODE":"ITD00241950","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"02.07.2018","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"03.07.2018","PLAN_DATE_TREBUEMAYA":"03.07.2018","PLAN_VYPUSKA_OSN_TIR":"02.07.2018","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"c8d03a08-6558-11e7-a096-000af77e485f","XO_DATE":"18.07.2017","PLAN_DATE":"04.09.2017","TIRAJ_CODE":"ITD00202647","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"18.09.2017","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"18.09.2017","PLAN_DATE_TREBUEMAYA":"04.09.2017","PLAN_VYPUSKA_OSN_TIR":"18.09.2017","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"a87e7592-4b19-11e9-b31d-000af77e485f","XO_DATE":"04.04.2019","PLAN_DATE":"08.05.2019","TIRAJ_CODE":"ITD00281974","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"08.05.2019","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"08.05.2019","PLAN_DATE_TREBUEMAYA":"08.05.2019","PLAN_VYPUSKA_OSN_TIR":"17.05.2019","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"013adfb2-e669-11e8-bfc4-000af77e485f","XO_DATE":"22.11.2018","PLAN_DATE":"14.01.2019","TIRAJ_CODE":"ITD00264781","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"09.01.2019","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"14.01.2019","PLAN_DATE_TREBUEMAYA":"14.01.2019","PLAN_VYPUSKA_OSN_TIR":"09.01.2019","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"b1c62117-8aee-11eb-80c1-0050569a365d","PLAN_DATE":"","TIRAJ_CODE":"ITD00400567","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"a3f73d25-8af1-11eb-80c1-0050569a365d","XO_DATE":"29.03.2021","PLAN_DATE":"31.05.2021","TIRAJ_CODE":"ITD00400601","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"31.05.2021","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"31.05.2021","PLAN_DATE_TREBUEMAYA":"31.05.2021","PLAN_VYPUSKA_OSN_TIR":"28.05.2021","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD026899","GUID":"5629b8ad-36db-11e6-96e3-000af77e485f","NAME":"Волох Алла Владимировна","SURNAME":"Волох","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Алла","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Владимировна","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":1732,"W":1039,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover1.jpg","SIZE":"967231","MTIME":"2021-03-27 07:18:07"},"cover4":{"H":2363,"W":1418,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover4.jpg","SIZE":"584446","MTIME":"2021-03-27 07:18:09"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/siluet.jpg","SIZE":"528224","MTIME":"2021-04-12 11:22:18"},"cover3d":{"H":2527,"W":1510,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover3d.jpg","SIZE":"1421982","MTIME":"2021-03-27 07:18:08"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"80","GUID":"a791ba32-4f06-11e0-a01d-001a64231342","NAME":"84x100/32"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc808-4fbf-11e0-9f50-001a64231342","NAME":"Пособие для развивающего обучения"},"ZAPRET":false,"BARCODE":["14600190601327","14600190901380","14600191074199","14600191177852","14600194483332","14600194602009","14600194949197","14600195194756","9785699929078"],"NOMCODE":"ITD000000000832544","SUBJECT":{"GUID":"af815be2-a5d1-11e3-a44f-5ef3fc5021a7","NAME":"РАЗВИТИЕ РЕБЕНКА И ПОДГОТОВКА К ШКОЛЕ (4-6 ЛЕТ)","OWNER_GUID":"765cb364-f3d7-11e8-8679-000af77e485f"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"952c775b-6df4-11e6-9bc1-000af77e485f","ISBN_DIG":"9785699929078","KOMPLEKT":{"VID":"Книга","TYPE":"комплектующая","KOMPLEKT_NOMCODE":"","KOMPLEKT_GUID_NOM":"98b59e2a-971b-11e9-a186-000af77e4763"},"NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000832544","AGE_GROUP":{"GUID":"667fc7e2-4fbf-11e0-9f50-001a64231342","NAME":"Для старшего дошкольного возраста"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"﻿Пособие поможет ребёнку сделать первые шаги в освоении чтения. Выполняя увлекательные задания, малыш научится узнавать, называть и писать печатные буквы, разовьёт память, внимание, мышление, воображение, мелкую моторику и речь. Книга удобна и практична. При необходимости её странички можно вырезать и использовать как карточки.\r\nАдресовано детям от 3 лет, родителям и воспитателям ДОУ. Может использоваться как для занятий дома, так и в дошкольных учреждениях.\r\n","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901100000","DEPARTMENT":{"GUID":"98291af9-062e-11f0-80d9-0050569a365d","NAME":"Отдел дошкольного образования"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","CERTIFICATE":"https://api3.eksmo.ru/price/cert/?nc=ITD000000000832544","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"А. В. Волох","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"06","PEREVODCHIKI":[],"VOZRAST_FROM":"04"},"POSLE_OBREZA":"120x200","TIP_KORESHKA":"Нет","CLASSIFICATOR":{"CODE":"000000134","ID_EKN":"11052","CODE_EKN":"112.01.1.1"},"LAST_STANDART":"20","PEREPLET_TYPE":{"GUID":"a791ba88-4f06-11e0-a01d-001a64231342","NAME":"3"},"BARCODE_DETAIL":[{"BARCODE":"14600190601327","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600190901380","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600191074199","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600191177852","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194483332","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194602009","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194949197","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195194756","STANDART":20,"ITEM_TYPE":{"GUID":"5c6c292f-68bf-11e7-a096-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785699929078","STANDART":1,"ITEM_TYPE":{"GUID":"223b58fa-36a9-4741-ab67-30ed3c478d48","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Учим буквы","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"Проволока","AUTHOR_FOR_PRICE":"Волох А.В.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2cc-656e-11de-84c5-000423b38f2a","NAME":"3"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2017","VOZRASTNOE_OGRANICHENIE":"0+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":399470,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 1732, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover1.jpg\", \"MTIME\": \"2021-03-27 07:18:07\", \"SIZE\": \"967231\", \"W\": 1039}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":399471,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2527, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover3d.jpg\", \"MTIME\": \"2021-03-27 07:18:08\", \"SIZE\": \"1421982\", \"W\": 1510}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":399472,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2363, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/cover4.jpg\", \"MTIME\": \"2021-03-27 07:18:09\", \"SIZE\": \"584446\", \"W\": 1418}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":399473,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000832544/COVER/siluet.jpg\", \"MTIME\": \"2021-04-12 11:22:18\", \"SIZE\": \"528224\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":399474,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000832544/PDF/ITD000000000832544.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000832544/PDF/ITD000000000832544.pdf\", \"MTIME\": \"2021-12-14 01:02:39\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":399475,"kind":"certificate_page","source_url":"https://api3.eksmo.ru/price/cert/?nc=ITD000000000832544","raw_value":"https://api3.eksmo.ru/price/cert/?nc=ITD000000000832544","status":"unresolved","sha256":null,"last_error":null}]}