{"id":173807,"guid_nom":"7f51a659-2418-11eb-80f6-00155d0a3f1a","isbn":"978-5-00146-966-7","nomcode":"MIF00029156","title":"Как создать модный бренд. Все нюансы от игроков fashion-индустрии","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T14:13:48.580590Z","updated_at":"2026-10-11T14:13:48.580590Z","annotation":"","sales_text":"Книга расскажет о том, как создать свой успешный бренд модной одежды, обуви или аксессуаров. В ней освещены технические и юридические вопросы: регистрация, налогообложение, производство, взаимодействие с клиентами и байерами онлайн и офлайн.","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"a7ef620c-5ee0-11eb-80c0-0050569a365d","ISBN":"978-5-00146-966-7","NAME":"Как создать модный бренд. Все нюансы от игроков fashion-индустрии","DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"20.01.2021","MEDIA":"","NICHE":{"GUID":"765cb35a-f3d7-11e8-8679-000af77e485f","NAME":"МОДА, СТИЛЬ, КРАСОТА, ЭТИКЕТ. ЭРОТИКА И СЕКС","OWNER_GUID":"e009c81e-4f03-11e0-a01d-001a64231342"},"PAGES":"224","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"1595cf40-73a7-11ec-8100-00155d0b0e41","NAME":"How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded","LANGUAGE":"Английский","AUTHOR_GUID":"22c15cc3-4062-11eb-80f8-00155d0b0e06","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"1595cf41-73a7-11ec-8100-00155d0b0e41","NAME":"Как создать модный бренд. Все нюансы от игроков fashion-индустрии","LANGUAGE":"Русский","AUTHOR_GUID":"00000000-0000-0000-0000-000000000000","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"1595cf40-73a7-11ec-8100-00155d0b0e41","NAME":"How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded","LANGUAGE":"Английский"}}],"P_BOX":"false","SCOVR":"","SDATE":"20.01.2021","SERIE":{"GUID":"fcab228c-8ef5-11ec-8101-00155d0b0e41","NAME":"Вне серий"},"SGMNT":{"GUID":"e009c81e-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ И ПРИКЛАДНАЯ ЛИТЕРАТУРА ДЛЯ НЕПРОФЕССИОНАЛОВ (НПЛ)"},"SIZES":{"DEPTH":19,"WIDTH":178,"HEIGHT":260,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":756},"SUPER":"false","AUTHOR":[{"CODE":"MIF000619","GUID":"22c15cc3-4062-11eb-80f8-00155d0b0e06","NAME":"Мидоус Тоби","SURNAME":"Мидоус","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Тоби","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":3047,"W":2079,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover1.jpg","SIZE":"223124","MTIME":"2021-01-25 12:01:01"},"cover4":{"H":3047,"W":2079,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover4.jpg","SIZE":"555830","MTIME":"2021-01-25 12:01:02"},"cover3d":{"H":1800,"W":1391,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover3d.jpg","SIZE":"133070","MTIME":"2021-01-25 12:01:02"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["64600503381040","9785001469667"],"NOMCODE":"MIF00029156","SUBJECT":{"GUID":"e64081e8-4f03-11e0-a01d-001a64231342","NAME":"МОДА, СТИЛЬ, ОДЕЖДА, КОСМЕТИКА, МАКИЯЖ, МАНИКЮР, ПРИЧЕСКИ. ЭТИКЕТ","OWNER_GUID":"765cb35a-f3d7-11e8-8679-000af77e485f"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"7f51a659-2418-11eb-80f6-00155d0a3f1a","ISBN_DIG":"9785001469667","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00029156","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Книга расскажет о том, как создать свой успешный бренд модной одежды, обуви или аксессуаров. В ней освещены технические и юридические вопросы: регистрация, налогообложение, производство, взаимодействие с клиентами и байерами онлайн и офлайн.","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000524","ID_EKN":"11285","CODE_EKN":"114.17.4.5"},"LAST_STANDART":"10","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"64600503381040","STANDART":"10","ITEM_TYPE":{"GUID":"a7ef6211-5ee0-11eb-80c0-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785001469667","STANDART":"1","ITEM_TYPE":{"GUID":"a7ef620a-5ee0-11eb-80c0-0050569a365d","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Как создать модный бренд. Все нюансы от игроков fashion-индустрии","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Тоби Мидоус","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":395503,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3047, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover1.jpg\", \"MTIME\": \"2021-01-25 12:01:01\", \"SIZE\": \"223124\", \"W\": 2079}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":395504,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1800, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover3d.jpg\", \"MTIME\": \"2021-01-25 12:01:02\", \"SIZE\": \"133070\", \"W\": 1391}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":395505,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3047, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00029156/COVER/cover4.jpg\", \"MTIME\": \"2021-01-25 12:01:02\", \"SIZE\": \"555830\", \"W\": 2079}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}