{"id":169313,"guid_nom":"04ce27db-f434-11ea-80bd-0050569a365d","isbn":"","nomcode":"ITD000000001123785","title":"Как Coca-Cola завоевала мир. 101 успешный кейс от брендов с мировым именем (со стикером \"Территория бизнеса\")","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T12:32:10.385779Z","updated_at":"2026-10-11T12:32:10.385779Z","annotation":"","sales_text":"","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"36ea6b63-954c-40aa-ab9f-3e22eeec7873","ISBN":"","NAME":"Как Coca-Cola завоевала мир. 101 успешный кейс от брендов с мировым именем (со стикером \"Территория бизнеса\")","DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"0","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"d938c0ca-fe3a-11e1-a9b4-5ef3fc5021fb","NAME":"BTL-проект"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"KARTON":{"WIDTH":"0","HEIGHT":"0"}},"SUPER":"false","AUTHOR":[],"COVERS":{"cover1":{"H":1904,"W":1265,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover1.jpg","SIZE":"682275","MTIME":"2022-12-22 16:14:35"},"cover4":{"H":1904,"W":1265,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover4.jpg","SIZE":"911768","MTIME":"2022-12-22 16:14:36"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/siluet.jpg","SIZE":"497157","MTIME":"2022-12-22 16:14:41"},"banner1":{"H":1200,"W":900,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner1.jpg","SIZE":"946087","MTIME":"2022-12-22 16:14:41"},"banner2":{"H":1200,"W":900,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner2.jpg","SIZE":"910227","MTIME":"2022-12-22 16:14:41"},"banner3":{"H":1200,"W":900,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner3.jpg","SIZE":"1030971","MTIME":"2022-12-22 16:14:42"},"cover3d":{"H":3090,"W":2129,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover3d.jpg","SIZE":"2335599","MTIME":"2022-12-22 16:14:39"},"dopfoto00":{"H":1200,"W":900,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/dopfoto00.jpg","SIZE":"919604","MTIME":"2022-12-22 16:14:39"}},"FOLDER":{"GUID":"a2500128-727d-44e8-bc61-34c4d93222f1","NAME":"Новая продукция"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"NOMCODE":"ITD000000001123785","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"04ce27db-f434-11ea-80bd-0050569a365d","ISBN_DIG":"","KOMPLEKT":{"TYPE":"комплект","KOMPLEKT_MAIN_ITEM_GUID_NOM":"7643d3a5-b0f8-11e8-9ac3-000af77e485f"},"NOMGROUP":"НоваяПродукция","PRODCODE":"ITD000000001123785","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"08635b42-a17a-43ca-9490-b011cfcaf883","NAME":"Комплект"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":[],"LAST_STANDART":"0","PEREPLET_TYPE":{"GUID":"00000000-0000-0000-0000-000000000000"},"NAME_FOR_PRICE":"Как Coca-Cola завоевала мир. 101 успешный кейс от брендов с мировым именем (со стикером \"Территория бизнеса\")","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2020","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":377524,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner1.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner1.jpg\", \"MTIME\": \"2022-12-22 16:14:41\", \"SIZE\": \"946087\", \"W\": 900}, \"variant\": \"banner1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377525,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner2.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner2.jpg\", \"MTIME\": \"2022-12-22 16:14:41\", \"SIZE\": \"910227\", \"W\": 900}, \"variant\": \"banner2\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377526,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner3.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/banner3.jpg\", \"MTIME\": \"2022-12-22 16:14:42\", \"SIZE\": \"1030971\", \"W\": 900}, \"variant\": \"banner3\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377527,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 1904, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover1.jpg\", \"MTIME\": \"2022-12-22 16:14:35\", \"SIZE\": \"682275\", \"W\": 1265}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377528,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3090, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover3d.jpg\", \"MTIME\": \"2022-12-22 16:14:39\", \"SIZE\": \"2335599\", \"W\": 2129}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377529,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 1904, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/cover4.jpg\", \"MTIME\": \"2022-12-22 16:14:36\", \"SIZE\": \"911768\", \"W\": 1265}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377530,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/dopfoto00.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 1200, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/dopfoto00.jpg\", \"MTIME\": \"2022-12-22 16:14:39\", \"SIZE\": \"919604\", \"W\": 900}, \"variant\": \"dopfoto00\"}","status":"unresolved","sha256":null,"last_error":null},{"id":377531,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001123785/COVER/siluet.jpg\", \"MTIME\": \"2022-12-22 16:14:41\", \"SIZE\": \"497157\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null}]}