{"id":152185,"guid_nom":"25b8d7cc-b9c7-11e9-a186-000af77e4763","isbn":"978-5-04-107280-3","nomcode":"ITD000000001051307","title":"НЛП-переговоры. Вовлекать, располагать, убеждать","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T06:42:32.346786Z","updated_at":"2026-10-11T06:42:32.346786Z","annotation":"","sales_text":"НЛП — это айкидо для лидера, искусство влияния и достижения целей с помощью навыков коммуникации.\n Автор книги Джереми Лазарус — сертифицированный эксперт НЛП с 1999 года, бизнес-коуч, основатель компании The Lazarus Consultancy.\n \n Ключи и кейсы из книги научат вас:\n - предугадывать действия оппонента;\n - убеждать клиентов и партнеров работать на ваших условиях;\n - управлять мнением сотрудников, коллег и руководителей;\n - вдохновлять людей идти за вами;\n - захватывать и контролировать внимание аудитории.\n \n «Книга позволяет за один вечер понять, как создать окружение, которое будет работать на тебя. Главное — оценить уровень своей вовлеченности, настроить фильтры и определить, чего ты хочешь от своего круга. Читайте книгу и практикуйте!» — Анастасия Боровская, директор Русской Школы Управления","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307_TOC.pdf","MTIME":"2021-12-15 03:29:40"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307.pdf","MTIME":"2021-12-14 01:18:15"}},"RIN":"","CERT":[],"GUID":"e655d48a-5889-44c0-ab35-b7ab2c7286ae","ISBN":"978-5-04-107280-3","NAME":"НЛП-переговоры. Вовлекать, располагать, убеждать","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":6000,"GENRE":[],"LDATE":"13.12.2021","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"384","PAPER":"Бумага офсетная 84/60 Кама","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"9b6877eb-89a5-11e7-a80e-0050569c29c2","NAME":"NLP for Business Success: How to get Better Results Faster at Work","LANGUAGE":"Английский","AUTHOR_GUID":"a1f348b4-aa71-11e7-9ec5-000af77e485f","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"7058759f-8bf2-11e7-a096-000af77e485f","NAME":"NLP для бизнеса","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"9b6877eb-89a5-11e7-a80e-0050569c29c2","NAME":"NLP for Business Success: How to get Better Results Faster at Work","LANGUAGE":"Английский"}},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"70d27fc4-8f02-11e7-a096-000af77e485f","NAME":"NLP для бизнеса","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"6b40250a-faf0-11e9-a186-000af77e4763","NAME":"NLP для бизнеса, РИП","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"13.12.2019","SERIE":{"GUID":"82b67d6c-0880-11e7-9d96-000af77e485f","NAME":"Бизнес. Pocket"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":18,"WIDTH":116,"HEIGHT":180,"KARTON":{"WIDTH":"113","HEIGHT":"186"},"WEIGHT":253},"SUPER":"false","TIRAJ":[{"GUID":"85efeafc-6cf8-11ea-80bc-0050569a365d","PLAN_DATE":"07.05.2020","TIRAJ_CODE":"ITD00347667","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"13.05.2020","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"13.05.2020","PLAN_DATE_TREBUEMAYA":"07.05.2020","PLAN_VYPUSKA_OSN_TIR":"06.05.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"41ad8c28-b9c8-11e9-a186-000af77e4763","XO_DATE":"30.10.2019","PLAN_DATE":"13.12.2019","TIRAJ_CODE":"ITD00305507","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"13.12.2019","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"13.12.2019","PLAN_DATE_TREBUEMAYA":"13.12.2019","PLAN_VYPUSKA_OSN_TIR":"06.12.2019","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"0caec55b-24e8-11ec-80c5-0050569a365d","XO_DATE":"02.11.2021","PLAN_DATE":"10.12.2021","TIRAJ_CODE":"ITD00433532","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"13.12.2021","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"14.12.2021","PLAN_DATE_TREBUEMAYA":"10.12.2021","PLAN_VYPUSKA_OSN_TIR":"01.12.2021","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD030629","GUID":"a1f348b4-aa71-11e7-9ec5-000af77e485f","NAME":"Лазарус Джереми","SURNAME":"Лазарус","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Джереми","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2126,"W":1359,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover1.jpg","SIZE":"438013","MTIME":"2021-11-03 08:36:27"},"cover4":{"H":2126,"W":1360,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover4.jpg","SIZE":"1455708","MTIME":"2021-11-03 08:36:28"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/siluet.jpg","SIZE":"270174","MTIME":"2021-11-03 10:20:17"},"cover3d":{"H":2239,"W":1589,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover3d.jpg","SIZE":"683842","MTIME":"2021-11-03 08:36:28"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"129","GUID":"a791ba14-4f06-11e0-a01d-001a64231342","NAME":"76x100/32"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["9785041072803","14600194745089","14600194939723","14600195344762"],"NOMCODE":"ITD000000001051307","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"25b8d7cc-b9c7-11e9-a186-000af77e4763","ISBN_DIG":"9785041072803","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001051307","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"НЛП — это айкидо для лидера, искусство влияния и достижения целей с помощью навыков коммуникации.\n Автор книги Джереми Лазарус — сертифицированный эксперт НЛП с 1999 года, бизнес-коуч, основатель компании The Lazarus Consultancy.\n \n Ключи и кейсы из книги научат вас:\n - предугадывать действия оппонента;\n - убеждать клиентов и партнеров работать на ваших условиях;\n - управлять мнением сотрудников, коллег и руководителей;\n - вдохновлять людей идти за вами;\n - захватывать и контролировать внимание аудитории.\n \n «Книга позволяет за один вечер понять, как создать окружение, которое будет работать на тебя. Главное — оценить уровень своей вовлеченности, настроить фильтры и определить, чего ты хочешь от своего круга. Читайте книгу и практикуйте!» — Анастасия Боровская, директор Русской Школы Управления","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"ИзСерииВСерию","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Джереми Лазарус","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"115x180","TIP_KORESHKA":"Прямой","CLASSIFICATOR":{"CODE":"000000524","ID_EKN":"11285","CODE_EKN":"114.17.4.5"},"LAST_STANDART":"16","PEREPLET_TYPE":{"GUID":"a791ba88-4f06-11e0-a01d-001a64231342","NAME":"3"},"BARCODE_DETAIL":[{"BARCODE":"9785041072803","STANDART":"1","ITEM_TYPE":{"GUID":"1c0f75b6-70ef-42c4-a3a8-be762a0940e8","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"14600194745089","STANDART":"16","ITEM_TYPE":{"GUID":"292505de-1d94-11ea-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194939723","STANDART":"16","ITEM_TYPE":{"GUID":"292505de-1d94-11ea-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195344762","STANDART":"16","ITEM_TYPE":{"GUID":"292505de-1d94-11ea-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"НЛП-переговоры. Вовлекать, располагать, убеждать","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Лазарус Д.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2cc-656e-11de-84c5-000423b38f2a","NAME":"3"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2019","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":334622,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2126, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover1.jpg\", \"MTIME\": \"2021-11-03 08:36:27\", \"SIZE\": \"438013\", \"W\": 1359}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":334623,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2239, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover3d.jpg\", \"MTIME\": \"2021-11-03 08:36:28\", \"SIZE\": \"683842\", \"W\": 1589}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":334624,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2126, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/cover4.jpg\", \"MTIME\": \"2021-11-03 08:36:28\", \"SIZE\": \"1455708\", \"W\": 1360}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":334625,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/COVER/siluet.jpg\", \"MTIME\": \"2021-11-03 10:20:17\", \"SIZE\": \"270174\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":334626,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307.pdf\", \"MTIME\": \"2021-12-14 01:18:15\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":334627,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001051307/PDF/ITD000000001051307_TOC.pdf\", \"MTIME\": \"2021-12-15 03:29:40\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}