{"id":150652,"guid_nom":"b6149da5-9e36-11e9-a186-000af77e4763","isbn":"978-5-04-116871-1","nomcode":"ITD000000001045711","title":"Искусство сторителлинга. Как создавать истории, которые попадут в самое сердце аудитории","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T06:12:58.117553Z","updated_at":"2026-10-11T06:12:58.117553Z","annotation":"","sales_text":"Благодаря этой книге вы научитесь:\n • виртуозно управлять вниманием слушателей;\n • превращать в отличную историю самые скучные факты;\n • вызывать мощный эмоциональный отклик аудитории;\n • встраивать в повествование информацию о своей компании и товаре;\n • создавать истории, которыми хочется делиться.","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711_TOC.pdf","MTIME":"2020-09-25 07:46:09"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711.pdf","MTIME":"2021-02-16 05:18:23"}},"RIN":"","CERT":[],"GUID":"90df5abf-f416-49af-ad04-185c2a30c519","ISBN":"978-5-04-116871-1","NAME":"Искусство сторителлинга. Как создавать истории, которые попадут в самое сердце аудитории","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":4000,"GENRE":[],"LDATE":"20.10.2021","MEDIA":"НетНосителя","NICHE":{"GUID":"e009c862-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ ПСИХОЛОГИЯ","OWNER_GUID":"e009c81e-4f03-11e0-a01d-001a64231342"},"PAGES":"368","PAPER":"Бумага офсетная пухлая 70/60 Кама","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"34ccbaab-9e37-11e9-a186-000af77e4763","NAME":"Секреты сторитейлинга","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"553bc8e5-677a-11e9-9699-5cf3fc4a21fa","NAME":"THE STORYTELLER’S SECRET","LANGUAGE":"Английский","AUTHOR_GUID":"ca4d7b18-4962-11df-9301-001a64231342","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"0d009d7f-afae-11e9-a186-000af77e4763","NAME":"Секреты сторитейлинга","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"b739ed08-cb57-11ea-80bd-0050569a365d","NAME":"Секреты сторитейлинга","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"2821b0a0-ce10-11e0-9556-5ef3fc5021fb","NAME":"Оригинал-макет"},"GUID":"a18cbdf7-cfed-11ea-80bd-0050569a365d","NAME":"Секреты сторитейлинга","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"d2683960-d013-11ea-80bd-0050569a365d","NAME":"Секреты сторитейлинга","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"05.11.2020","SERIE":{"GUID":"a5c2a676-4f03-11e0-a01d-001a64231342","NAME":"Психология общения. Новое оформление"},"SGMNT":{"GUID":"e009c81e-4f03-11e0-a01d-001a64231342","NAME":"ПОПУЛЯРНАЯ И ПРИКЛАДНАЯ ЛИТЕРАТУРА ДЛЯ НЕПРОФЕССИОНАЛОВ (НПЛ)"},"SIZES":{"DEPTH":24,"WIDTH":170,"HEIGHT":242,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":557},"SUPER":"false","TIRAJ":[{"GUID":"a30ac53f-9e37-11e9-a186-000af77e4763","XO_DATE":"08.10.2020","PLAN_DATE":"13.11.2020","TIRAJ_CODE":"ITD00299448","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"05.11.2020","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"13.11.2020","PLAN_DATE_TREBUEMAYA":"13.11.2020","PLAN_VYPUSKA_OSN_TIR":"16.11.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"f9558774-018d-11ec-80c4-0050569a365d","XO_DATE":"27.08.2021","PLAN_DATE":"22.10.2021","TIRAJ_CODE":"ITD00426519","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"20.10.2021","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"22.10.2021","PLAN_DATE_TREBUEMAYA":"22.10.2021","PLAN_VYPUSKA_OSN_TIR":"01.10.2021","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"000003294","GUID":"ca4d7b18-4962-11df-9301-001a64231342","NAME":"Галло Кармин","SURNAME":"Галло","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Кармин","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2088,"W":1455,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover1.jpg","SIZE":"1143465","MTIME":"2022-04-19 08:05:59"},"cover4":{"H":2088,"W":1455,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover4.jpg","SIZE":"1232505","MTIME":"2022-04-19 08:06:01"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/siluet.jpg","SIZE":"630400","MTIME":"2022-04-19 11:04:06"},"cover3d":{"H":3185,"W":2497,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover3d.jpg","SIZE":"2503113","MTIME":"2022-04-19 08:06:00"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["9785041168711","14600194707971","14600195311771"],"NOMCODE":"ITD000000001045711","SUBJECT":{"GUID":"d7491528-81a0-11e2-9c96-5ef3fc5021a7","NAME":"РАЗВИТИЕ ЛИЧНОСТИ И САМОСОВЕРШЕНСТВОВАНИЕ","OWNER_GUID":"e009c862-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"b6149da5-9e36-11e9-a186-000af77e4763","ISBN_DIG":"9785041168711","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000001045711","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Благодаря этой книге вы научитесь:\n • виртуозно управлять вниманием слушателей;\n • превращать в отличную историю самые скучные факты;\n • вызывать мощный эмоциональный отклик аудитории;\n • встраивать в повествование информацию о своей компании и товаре;\n • создавать истории, которыми хочется делиться.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"744c6aa7-c227-11eb-80c4-0050569a365d","NAME":"Группа литературы по саморазвитию и коммуникациям"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Кармин Галло","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x235","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000524","ID_EKN":"11285","CODE_EKN":"114.17.4.5"},"LAST_STANDART":"5","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785041168711","STANDART":"1","ITEM_TYPE":{"GUID":"a0ebc727-9e73-4cca-8955-da75cea86625","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"14600194707971","STANDART":"5","ITEM_TYPE":{"GUID":"8b7cf3fb-1f60-11eb-80bd-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600195311771","STANDART":"5","ITEM_TYPE":{"GUID":"8b7cf3fb-1f60-11eb-80bd-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Искусство сторителлинга. Как создавать истории, которые попадут в самое сердце аудитории","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Галло К.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2019","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":330998,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2088, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover1.jpg\", \"MTIME\": \"2022-04-19 08:05:59\", \"SIZE\": \"1143465\", \"W\": 1455}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":330999,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3185, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover3d.jpg\", \"MTIME\": \"2022-04-19 08:06:00\", \"SIZE\": \"2503113\", \"W\": 2497}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":331000,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2088, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/cover4.jpg\", \"MTIME\": \"2022-04-19 08:06:01\", \"SIZE\": \"1232505\", \"W\": 1455}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":331001,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/COVER/siluet.jpg\", \"MTIME\": \"2022-04-19 11:04:06\", \"SIZE\": \"630400\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":331002,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711.pdf\", \"MTIME\": \"2021-02-16 05:18:23\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":331003,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000001045711/PDF/ITD000000001045711_TOC.pdf\", \"MTIME\": \"2020-09-25 07:46:09\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}