{"id":138325,"guid_nom":"93a58d2f-3263-11e8-80c9-6cae8b614484","isbn":"978-5-00117-459-2","nomcode":"MIF00017050","title":"Переход к голубому океану. За пределами конкуренции","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T02:21:34.834318Z","updated_at":"2026-10-11T02:21:34.834318Z","annotation":"","sales_text":"Книга о том, как начать переход к голубому океану, какие инструменты использовать, чтобы обнаружить новые возможности на рынке, как определить, какие из стратегий выведут компанию в голубой океан, и, главное, как собрать команду, способную реализовать инициативу на практике.","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"494b06e9-a6a0-11e8-9ac3-000af77e485f","ISBN":"978-5-00117-459-2","NAME":"Переход к голубому океану. За пределами конкуренции","CICLE":[],"DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"22.08.2018","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"336","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"22.08.2018","SERIE":{"GUID":"fcab228c-8ef5-11ec-8101-00155d0b0e41","NAME":"Вне серий"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":23,"WIDTH":175,"HEIGHT":242,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":650},"SUPER":"false","AUTHOR":[{"CODE":"MIF000126","GUID":"47b046f4-321b-11e9-80e7-00155d0a0892","NAME":"Ким В. Чан","SURNAME":"Ким","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"В.","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Чан","IS_PEREVODCHIK":"false"},{"CODE":"MIF000127","GUID":"47b046f5-321b-11e9-80e7-00155d0a0892","NAME":"Моборн Рене","SURNAME":"Моборн","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Рене","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":603,"W":422,"DPI":"28x28","LINK":"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover1.jpg","SIZE":"45247","MTIME":"2019-06-11 19:27:30"},"cover4":{"H":2846,"W":2008,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover4.jpg","SIZE":"1138807","MTIME":"2018-08-31 09:08:22"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["64600500747412","9785001174592"],"NOMCODE":"MIF00017050","SUBJECT":{"GUID":"e640823a-4f03-11e0-a01d-001a64231342","NAME":"МЕНЕДЖМЕНТ. ИНСТРУМЕНТЫ УПРАВЛЕНИЯ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"93a58d2f-3263-11e8-80c9-6cae8b614484","ISBN_DIG":"9785001174592","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00017050","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Книга о том, как начать переход к голубому океану, какие инструменты использовать, чтобы обнаружить новые возможности на рынке, как определить, какие из стратегий выведут компанию в голубой океан, и, главное, как собрать команду, способную реализовать инициативу на практике.","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"В. Чан Ким, Рене Моборн","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000521","ID_EKN":"11282","CODE_EKN":"114.17.4.2"},"LAST_STANDART":"7","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"64600500747412","STANDART":"7","ITEM_TYPE":{"GUID":"494b06f7-a6a0-11e8-9ac3-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785001174592","STANDART":"1","ITEM_TYPE":{"GUID":"494b06e7-a6a0-11e8-9ac3-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Переход к голубому океану. За пределами конкуренции","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"В. Чан Ким, Рене Моборн","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":295743,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"28x28\", \"H\": 603, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover1.jpg\", \"MTIME\": \"2019-06-11 19:27:30\", \"SIZE\": \"45247\", \"W\": 422}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":295744,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2846, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00017050/COVER/cover4.jpg\", \"MTIME\": \"2018-08-31 09:08:22\", \"SIZE\": \"1138807\", \"W\": 2008}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}