{"id":136106,"guid_nom":"9c349934-6eea-11e8-9ec5-000af77e485f","isbn":"978-5-04-096941-8","nomcode":"ITD000000000921063","title":"Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-11T01:41:50.218248Z","updated_at":"2026-10-22T01:50:11.702674Z","annotation":"","sales_text":"ADIDAS и PUMA — компании-гиганты с суммарным годовым оборотом более 30 млрд $. Они задают тренды не только в спорте, но и в моде, музыке, культуре, экологии и других сферах жизни. \nИз этой книги вы узнаете, как соперничество родных братьев, начавшееся более 70 лет назад, переросло в конкуренцию двух крупнейших мировых брендов, продолжающуюся по сей день. \n","raw":{"PDF":{"TOC":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063_TOC.pdf","MTIME":"2020-11-15 04:18:58"},"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063.pdf","MTIME":"2021-02-28 00:59:13"}},"RIN":"","CERT":[],"GUID":"d28b6ab5-1f41-4622-8573-27aad9197f6e","ISBN":"978-5-04-096941-8","NAME":"Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":4000,"GENRE":[],"LDATE":"22.12.2020","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"304","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"1ad05aec-6eeb-11e8-9ec5-000af77e485f","NAME":"Adidas против Puma","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"6b6b1947-8b84-11e9-a186-000af77e4763","NAME":"Adidas против Puma","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"7ad3de8e-62c2-11e9-a33d-000af77e485f","NAME":"Три полоски против Puma (Три полоски против Puma)","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"2899a92e-7d6c-11e9-aabc-000af77e485f","NAME":"Drei Streifen gegen Puma","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"a1a13c97-5917-11e8-9921-0050569c29c2","NAME":"DREI STREIFEN GEGEN PUMA","LANGUAGE":"Немецкий","AUTHOR_GUID":"2c648ac6-04ba-11e3-b66e-5ef3fc5021fb","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"4a83eb72-242d-11eb-80be-0050569a365d","NAME":"Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"22.12.2020","SERIE":{"GUID":"16234ce7-7ec8-11e4-9b3e-5ef3fc5021a7","NAME":"Top Business Awards"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":20,"WIDTH":162,"HEIGHT":248,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":618},"SUPER":"false","TIRAJ":[{"GUID":"ea1496fb-6eea-11e8-9ec5-000af77e485f","XO_DATE":"13.11.2020","PLAN_DATE":"15.12.2020","TIRAJ_CODE":"ITD00246867","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"22.12.2020","TOLSHCINA_KORESHKA":"20","SOGLASOVANNAYA_DATA":"23.12.2020","PLAN_DATE_TREBUEMAYA":"15.12.2020","PLAN_VYPUSKA_OSN_TIR":"24.12.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"AST030494","GUID":"2c648ac6-04ba-11e3-b66e-5ef3fc5021fb","NAME":"Смит Барбара Доусон","SURNAME":"Смит","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Барбара","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Доусон","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2828,"W":2010,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover1.jpg","SIZE":"838430","MTIME":"2022-05-12 08:13:19"},"cover4":{"H":2828,"W":2016,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover4.jpg","SIZE":"2347449","MTIME":"2022-05-12 08:13:22"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/siluet.jpg","SIZE":"588275","MTIME":"2022-05-12 10:11:37"},"cover3d":{"H":2794,"W":2029,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover3d.jpg","SIZE":"2192016","MTIME":"2022-05-12 08:13:20"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc80a-4fbf-11e0-9f50-001a64231342","NAME":"Издание для дополнительного образования"},"ZAPRET":false,"BARCODE":["14600191204770","9785040969418"],"NOMCODE":"ITD000000000921063","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"9c349934-6eea-11e8-9ec5-000af77e485f","ISBN_DIG":"9785040969418","KOMPLEKT":{"VID":"Книга","TYPE":"комплектующая","KOMPLEKT_NOMCODE":"ITD000000001277323","KOMPLEKT_GUID_NOM":"92e83c5c-bef5-11ec-80c6-0050569a365d"},"NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000921063","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"ADIDAS и PUMA — компании-гиганты с суммарным годовым оборотом более 30 млрд $. Они задают тренды не только в спорте, но и в моде, музыке, культуре, экологии и других сферах жизни. \nИз этой книги вы узнаете, как соперничество родных братьев, начавшееся более 70 лет назад, переросло в конкуренцию двух крупнейших мировых брендов, продолжающуюся по сей день. \n","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"2111b00b-cf7b-11e7-9ec5-000af77e485f","NAME":"БОМБОРА"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Барбара Смит","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000519","ID_EKN":"11034","CODE_EKN":"111.07.5.1"},"LAST_STANDART":"7","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600191204770","STANDART":7,"ITEM_TYPE":{"GUID":"d2d71a5f-442b-11eb-80bf-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785040969418","STANDART":1,"ITEM_TYPE":{"GUID":"471a249a-a35d-4bcb-be2d-378fe26fe4a1","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Смит Б.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2021","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":287991,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2828, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover1.jpg\", \"MTIME\": \"2022-05-12 08:13:19\", \"SIZE\": \"838430\", \"W\": 2010}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":287992,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2794, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover3d.jpg\", \"MTIME\": \"2022-05-12 08:13:20\", \"SIZE\": \"2192016\", \"W\": 2029}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":287993,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2828, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/cover4.jpg\", \"MTIME\": \"2022-05-12 08:13:22\", \"SIZE\": \"2347449\", \"W\": 2016}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":287994,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/COVER/siluet.jpg\", \"MTIME\": \"2022-05-12 10:11:37\", \"SIZE\": \"588275\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":287995,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063.pdf\", \"MTIME\": \"2021-02-28 00:59:13\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null},{"id":287996,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063_TOC.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000921063/PDF/ITD000000000921063_TOC.pdf\", \"MTIME\": \"2020-11-15 04:18:58\"}, \"variant\": \"TOC\"}","status":"unresolved","sha256":null,"last_error":null}]}