{"id":134255,"guid_nom":"d4d4112c-219d-11e2-ba5b-00155d0115f5","isbn":"978-5-91657-567-5","nomcode":"MIF00004420","title":"Правила Apple. Принципы создания искренней лояльности","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T01:09:20.042227Z","updated_at":"2026-10-11T01:09:20.042227Z","annotation":"","sales_text":"Что особенного делает Apple для своих покупателей? Почему сотни тысяч людей по всему миру готовы часами стоять в очередях, как дети, ожидая чуда в подарок? Главное, что эти ожидания оправдываются!","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"984b0f66-4877-11e8-9ec5-000af77e485f","ISBN":"978-5-91657-567-5","NAME":"Правила Apple. Принципы создания искренней лояльности","CICLE":[],"DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"256","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"005bfa97-4fad-11e8-9ec5-000af77e485f","NAME":"МИФ. Бизнес"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":10,"WIDTH":10,"HEIGHT":10,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":490},"SUPER":"false","AUTHOR":[],"COVERS":{"cover1":{"H":2847,"W":2006,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover1.jpg","SIZE":"846123","MTIME":"2018-05-11 15:49:19"},"cover4":{"H":2847,"W":2008,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover4.jpg","SIZE":"1547098","MTIME":"2018-05-11 15:49:19"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["9785916575675"],"NOMCODE":"MIF00004420","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"d4d4112c-219d-11e2-ba5b-00155d0115f5","ISBN_DIG":"9785916575675","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00004420","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Что особенного делает Apple для своих покупателей? Почему сотни тысяч людей по всему миру готовы часами стоять в очередях, как дети, ожидая чуда в подарок? Главное, что эти ожидания оправдываются!","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000524","ID_EKN":"11285","CODE_EKN":"114.17.4.5"},"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785916575675","STANDART":"1","ITEM_TYPE":{"GUID":"984b0f62-4877-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Правила Apple. Принципы создания искренней лояльности","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Галло К.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":282138,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2847, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover1.jpg\", \"MTIME\": \"2018-05-11 15:49:19\", \"SIZE\": \"846123\", \"W\": 2006}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":282139,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2847, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00004420/COVER/cover4.jpg\", \"MTIME\": \"2018-05-11 15:49:19\", \"SIZE\": \"1547098\", \"W\": 2008}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}