{"id":133613,"guid_nom":"16810680-a5fb-11e4-ad7e-00155d0115e8","isbn":"978-5-00100-263-5","nomcode":"MIF00009607","title":"Нейромаркетинг в действии","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T00:58:15.754597Z","updated_at":"2026-10-11T00:58:15.754597Z","annotation":"","sales_text":"Эта книга отца нейромаркетинга Дэвида Льюиса расскажет, как рекламодатели могут стимулировать продажи и влиять на эмоции потребителей. Адресуется маркетологам и менеджерам по рекламе, а также тем, кого интересует научный подход к процессу покупок.","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"908498a2-44af-11e8-9ec5-000af77e485f","ISBN":"978-5-00100-263-5","NAME":"Нейромаркетинг в действии","CICLE":[],"DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"304","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"","SERIE":{"GUID":"fcab228c-8ef5-11ec-8101-00155d0b0e41","NAME":"Вне серий"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":10,"WIDTH":10,"HEIGHT":10,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":600},"SUPER":"false","AUTHOR":[],"COVERS":{"cover1":{"H":603,"W":422,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover1.jpg","SIZE":"36286","MTIME":"2018-07-19 12:00:53"},"cover4":{"H":2846,"W":2007,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover4.jpg","SIZE":"914758","MTIME":"2018-04-23 13:50:42"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["64600507100258","9785000573327","9785001002635","64605000573349"],"NOMCODE":"MIF00009607","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"16810680-a5fb-11e4-ad7e-00155d0115e8","ISBN_DIG":"9785001002635","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00009607","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Эта книга отца нейромаркетинга Дэвида Льюиса расскажет, как рекламодатели могут стимулировать продажи и влиять на эмоции потребителей. Адресуется маркетологам и менеджерам по рекламе, а также тем, кого интересует научный подход к процессу покупок.","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000516","ID_EKN":"11291","CODE_EKN":"114.17.6.1"},"LAST_STANDART":"5","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"64600507100258","STANDART":"5","ITEM_TYPE":{"GUID":"e48b6ed6-4995-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785000573327","STANDART":"1","ITEM_TYPE":{"GUID":"908498a0-44af-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785001002635","STANDART":"1","ITEM_TYPE":{"GUID":"908498a0-44af-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"64605000573349","STANDART":"6","ITEM_TYPE":{"GUID":"9335a516-51cb-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Нейромаркетинг в действии","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Дэвид Льюис","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"0+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":280454,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 603, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover1.jpg\", \"MTIME\": \"2018-07-19 12:00:53\", \"SIZE\": \"36286\", \"W\": 422}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":280455,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2846, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00009607/COVER/cover4.jpg\", \"MTIME\": \"2018-04-23 13:50:42\", \"SIZE\": \"914758\", \"W\": 2007}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}