{"id":133111,"guid_nom":"fa1bf740-62d5-11e6-810d-00155d011000","isbn":"978-5-00100-280-2","nomcode":"MIF00012601","title":"Делай новое! Улучшаем бизнес с помощью маркетинга","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T00:49:52.387459Z","updated_at":"2026-10-11T00:49:52.387459Z","annotation":"","sales_text":"Книга о самых новых приемах маркетинга, как простых, так и высокотехнологичных","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"efd2d317-44aa-11e8-9ec5-000af77e485f","ISBN":"978-5-00100-280-2","NAME":"Делай новое! Улучшаем бизнес с помощью маркетинга","CICLE":[],"DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"02.07.2017","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"144","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"22.10.2016","SERIE":{"GUID":"fcab228c-8ef5-11ec-8101-00155d0b0e41","NAME":"Вне серий"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":16,"WIDTH":158,"HEIGHT":225,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":303},"SUPER":"false","AUTHOR":[{"CODE":"000009593","GUID":"145485da-6579-11de-84c5-000423b38f2a","NAME":"Манн Игорь Борисович","SURNAME":"Манн","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Игорь","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Борисович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":603,"W":422,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover1.jpg","SIZE":"44733","MTIME":"2018-08-17 12:00:54"},"cover4":{"H":2504,"W":1678,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover4.jpg","SIZE":"460607","MTIME":"2018-04-23 14:04:14"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["64600005021642","9785001002802"],"NOMCODE":"MIF00012601","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"fa1bf740-62d5-11e6-810d-00155d011000","ISBN_DIG":"9785001002802","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00012601","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Книга о самых новых приемах маркетинга, как простых, так и высокотехнологичных","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000514","ID_EKN":"11292","CODE_EKN":"114.17.6.2"},"LAST_STANDART":"18","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"64600005021642","STANDART":"18","ITEM_TYPE":{"GUID":"f5f1230d-44aa-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785001002802","STANDART":"1","ITEM_TYPE":{"GUID":"efd2d315-44aa-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Делай новое! Улучшаем бизнес с помощью маркетинга","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Игорь Манн, Роман Тарасенко, Дмитрий Турусин","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"0+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":279297,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 603, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover1.jpg\", \"MTIME\": \"2018-08-17 12:00:54\", \"SIZE\": \"44733\", \"W\": 422}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":279298,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2504, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00012601/COVER/cover4.jpg\", \"MTIME\": \"2018-04-23 14:04:14\", \"SIZE\": \"460607\", \"W\": 1678}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}