{"id":132928,"guid_nom":"e2fc6fd8-622b-11e3-b11c-00155d01158e","isbn":"978-5-00169-284-3","nomcode":"MIF00005955","title":"Заразительный. Психология сарафанного радио","publisher":"МИФ ООО","is_deleted":false,"first_seen_at":"2026-10-11T00:46:46.767993Z","updated_at":"2026-10-11T00:46:46.767993Z","annotation":"","sales_text":"Эта книга помогает определить факторы популярности и предлагает набор конкретных прикладных методик для создания сообщений или рекламы, которыми люди охотно будут делиться друг с другом. Чем бы вы ни занимались, о вашем продукте или идее заговорят!","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"cea98370-44ab-11e8-9ec5-000af77e485f","ISBN":"978-5-00169-284-3","NAME":"Заразительный. Психология сарафанного радио","CICLE":[],"DIVID":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"EDFUL":0,"GENRE":[],"LDATE":"18.08.2021","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"240","PAPER":"","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"39311f2a-73a9-11ec-8100-00155d0b0e41","NAME":"Contagious: Why Things Catch On","LANGUAGE":"Английский","AUTHOR_GUID":"4f164720-321b-11e9-80e7-00155d0a0892","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"39311f2b-73a9-11ec-8100-00155d0b0e41","NAME":"Заразительный. Психология сарафанного радио. Как продукты и идеи становятся популярными","LANGUAGE":"Русский","AUTHOR_GUID":"00000000-0000-0000-0000-000000000000","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"39311f2a-73a9-11ec-8100-00155d0b0e41","NAME":"Contagious: Why Things Catch On","LANGUAGE":"Английский"}}],"P_BOX":"false","SCOVR":"","SDATE":"18.06.2014","SERIE":{"GUID":"1c950872-2dd0-11ec-80ff-00155d0a1445","NAME":"Главные книги о маркетинге"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":17,"WIDTH":177,"HEIGHT":242,"KARTON":{"WIDTH":"0","HEIGHT":"0"},"WEIGHT":490},"SUPER":"false","AUTHOR":[{"CODE":"MIF000841","GUID":"4f164720-321b-11e9-80e7-00155d0a0892","NAME":"Бергер Йона","SURNAME":"Бергер","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Йона","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":603,"W":422,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover1.jpg","SIZE":"39709","MTIME":"2019-06-11 19:26:15"},"cover4":{"H":2846,"W":2011,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover4.jpg","SIZE":"2175667","MTIME":"2018-04-23 13:43:20"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"BARCODE":["64600050020324","64600050251438","64600503404527","64600503522337","9785001000150","9785001172260","9785001179702","9785001692843","9785916579420","64600050416752","64600500133239","64600520100044"],"NOMCODE":"MIF00005955","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"e2fc6fd8-622b-11e3-b11c-00155d01158e","ISBN_DIG":"9785001692843","NOMGROUP":"КнижнаяПродукцияМИФ","PRODCODE":"MIF00005955","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Эта книга помогает определить факторы популярности и предлагает набор конкретных прикладных методик для создания сообщений или рекламы, которыми люди охотно будут делиться друг с другом. Чем бы вы ни занимались, о вашем продукте или идее заговорят!","PUBLISHER":{"GUID":"be87ddf8-dcff-11e3-a44f-5ef3fc5021a7","NAME":"МИФ ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"7105b4f3-1462-11ec-80c4-0050569a365d","NAME":"307 - Редакция МИФ"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"00000000-0000-0000-0000-000000000000"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","CLASSIFICATOR":{"CODE":"000000514","ID_EKN":"11292","CODE_EKN":"114.17.6.2"},"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"64600050020324","STANDART":"9","ITEM_TYPE":{"GUID":"595d87ec-290d-11e9-8679-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600050251438","STANDART":"8","ITEM_TYPE":{"GUID":"82a4c2e6-de4f-11e9-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600503404527","STANDART":"8","ITEM_TYPE":{"GUID":"82a4c2e6-de4f-11e9-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600503522337","STANDART":"8","ITEM_TYPE":{"GUID":"82a4c2e6-de4f-11e9-a186-000af77e4763","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785001000150","STANDART":"1","ITEM_TYPE":{"GUID":"cea9836e-44ab-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785001172260","STANDART":"1","ITEM_TYPE":{"GUID":"cea9836e-44ab-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785001179702","STANDART":"1","ITEM_TYPE":{"GUID":"cea9836e-44ab-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785001692843","STANDART":"1","ITEM_TYPE":{"GUID":"cea9836e-44ab-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"9785916579420","STANDART":"1","ITEM_TYPE":{"GUID":"cea9836e-44ab-11e8-9ec5-000af77e485f","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"64600050416752","STANDART":"7","ITEM_TYPE":{"GUID":"cea98384-44ab-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600500133239","STANDART":"7","ITEM_TYPE":{"GUID":"cea98384-44ab-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"64600520100044","STANDART":"7","ITEM_TYPE":{"GUID":"cea98384-44ab-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Заразительный. Психология сарафанного радио","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Йона Бергер","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":278866,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 603, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover1.jpg\", \"MTIME\": \"2019-06-11 19:26:15\", \"SIZE\": \"39709\", \"W\": 422}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":278867,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2846, \"LINK\": \"https://cdn.eksmo.ru/v2/MIF00005955/COVER/cover4.jpg\", \"MTIME\": \"2018-04-23 13:43:20\", \"SIZE\": \"2175667\", \"W\": 2011}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null}]}