{"id":125522,"guid_nom":"28289989-a8dd-11e7-a096-000af77e485f","isbn":"978-5-04-092385-4","nomcode":"ITD000000000887854","title":"Выходя за рамки лучшего","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T22:42:27.976576Z","updated_at":"2026-10-10T22:42:27.976576Z","annotation":"","sales_text":"﻿В этой книге гуру стратегии Роджер Мартин и президент Фонда Scoll Салли Осберг описывают, как работает социальное предпринимательство и как такие проекты меняют жизни людей по всему миру.  \r\nАгенты изменений — социальные инноваторы — разрушают привычный уклад несправедливости и выстраивают совершенно новый, масштабируя свои идеи. Эта книга полна историй о том, как даже самые небольшие начинания социальных предпринимателей способны сделать мир лучше.\r\n","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000887854/PDF/ITD000000000887854.pdf","MTIME":"2021-02-28 00:54:58"}},"RIN":"","CERT":[],"GUID":"7358b783-43e0-49ee-89a1-5cf24d06dcf6","ISBN":"978-5-04-092385-4","NAME":"Выходя за рамки лучшего","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":2000,"GENRE":[],"LDATE":"10.04.2018","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"240","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"eaaf8f2b-a8dd-11e7-a096-000af77e485f","NAME":"Следуя за лучшим","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"48a50164-a380-11e7-a80e-0050569c29c2","NAME":"BTL:Getting Beyond Better: How Social Enterpreneurship Works","LANGUAGE":"Английский"}},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"04c97997-a8de-11e7-a096-000af77e485f","NAME":"Следуя за лучшим","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"48a50164-a380-11e7-a80e-0050569c29c2","NAME":"BTL:Getting Beyond Better: How Social Enterpreneurship Works","LANGUAGE":"Английский","AUTHOR_GUID":"26fd0613-07ee-11e8-9ec5-000af77e485f","IS_TRANSLATE":"false"},{"VID":{"GUID":"a92b38e1-ae10-11e1-820f-5ef3fc5021fb","NAME":"Программа ЭВМ"},"GUID":"820b397e-a380-11e7-a80e-0050569c29c2","NAME":"E-right for BTL:Getting Beyond Better: How Social Enterpreneurship Works","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"10.04.2018","SERIE":{"GUID":"cab0237f-80b1-11e6-9d96-000af77e485f","NAME":"Бизнес. Лучший мировой опыт"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":19.29,"WIDTH":185,"HEIGHT":260,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":550},"SUPER":"false","TIRAJ":[{"GUID":"551e101b-a8dd-11e7-a096-000af77e485f","XO_DATE":"19.03.2018","PLAN_DATE":"11.04.2018","TIRAJ_CODE":"ITD00212776","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"10.04.2018","TOLSHCINA_KORESHKA":"16","SOGLASOVANNAYA_DATA":"11.04.2018","PLAN_DATE_TREBUEMAYA":"11.04.2018","PLAN_VYPUSKA_OSN_TIR":"24.04.2018","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD031593","GUID":"26fd0613-07ee-11e8-9ec5-000af77e485f","NAME":"Мартин Роджер Л.","SURNAME":"Мартин","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Роджер Л.","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2135,"W":1487,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover1.jpg","SIZE":"784139","MTIME":"2018-03-18 08:21:26"},"cover4":{"H":2135,"W":1487,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover4.jpg","SIZE":"644596","MTIME":"2018-03-18 08:21:27"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/siluet.jpg","SIZE":"575515","MTIME":"2021-04-10 09:56:09"},"cover3d":{"H":3002,"W":2233,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover3d.jpg","SIZE":"2650960","MTIME":"2018-03-18 08:21:26"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600190977484","9785040923854"],"NOMCODE":"ITD000000000887854","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"28289989-a8dd-11e7-a096-000af77e485f","ISBN_DIG":"9785040923854","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000887854","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"﻿В этой книге гуру стратегии Роджер Мартин и президент Фонда Scoll Салли Осберг описывают, как работает социальное предпринимательство и как такие проекты меняют жизни людей по всему миру.  \r\nАгенты изменений — социальные инноваторы — разрушают привычный уклад несправедливости и выстраивают совершенно новый, масштабируя свои идеи. Эта книга полна историй о том, как даже самые небольшие начинания социальных предпринимателей способны сделать мир лучше.\r\n","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Роджер Л. Мартин","POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000520","ID_EKN":"11281","CODE_EKN":"114.17.4.1"},"LAST_STANDART":"7","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600190977484","STANDART":7,"ITEM_TYPE":{"GUID":"1789583f-3db9-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785040923854","STANDART":1,"ITEM_TYPE":{"GUID":"6132071d-bff4-48de-a961-21058f674b3e","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Выходя за рамки лучшего","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Мартин Р., Осберг С.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2017","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":254598,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 2135, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover1.jpg\", \"MTIME\": \"2018-03-18 08:21:26\", \"SIZE\": \"784139\", \"W\": 1487}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":254599,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3002, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover3d.jpg\", \"MTIME\": \"2018-03-18 08:21:26\", \"SIZE\": \"2650960\", \"W\": 2233}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":254600,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 2135, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/cover4.jpg\", \"MTIME\": \"2018-03-18 08:21:27\", \"SIZE\": \"644596\", \"W\": 1487}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":254601,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000887854/COVER/siluet.jpg\", \"MTIME\": \"2021-04-10 09:56:09\", \"SIZE\": \"575515\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":254602,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000887854/PDF/ITD000000000887854.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000887854/PDF/ITD000000000887854.pdf\", \"MTIME\": \"2021-02-28 00:54:58\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}