{"id":113824,"guid_nom":"ad627440-9a8a-11e6-9d96-000af77e485f","isbn":"978-5-699-94095-0","nomcode":"ITD000000000839349","title":"Код экстраординарности. 10 нестандартных способов добиться впечатляющих успехов","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T19:37:13.840278Z","updated_at":"2026-10-16T04:51:40.583677Z","annotation":"","sales_text":"﻿Если не можете выиграть, меняйте правила. Не можете изменить правила – не обращайте на них внимания. Эта книга бросает вызов устоявшимся представлениям о работе, бизнесе, дружбе, постановке целей, осознанности, счастье и смысле.\r\nВишен Лакьяни, основатель компании Mindvalley, одного из  крупнейших  разработчиков приложений для личностного роста с годовым оборотом примерно 25 миллионов долларов, рассказывает, как работает разум самых смелых мыслителей нашей эры,  учит, как создавать собственные правила жизни и добиваться успеха на своих условиях.    \r\n10 вполне конкретных  правил, которые автор разработал, основываясь на личном опыте и  долгих личных беседах с такими выдающимися людьми, как Илон Маск и Ричард Брэнсон, Кен Уилбер и  Арианна Хаффингтон, — бросают вызов устаревшим моделям поведения.","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"855f024f-2dcc-46ca-993e-f9fdadd63241","ISBN":"978-5-699-94095-0","NAME":"Код экстраординарности. 10 нестандартных способов добиться впечатляющих успехов","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":10000,"GENRE":[],"LDATE":"27.03.2020","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"320","PAPER":"Бумага офсетная 62/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"a097057f-9a8a-11e6-9d96-000af77e485f","NAME":"Код необычайного разума","LANGUAGE":"Русский","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"true","ORIGINAL_PROIZV":{"GUID":"994d3812-b718-11e6-8188-0050569c29c2","NAME":"THE CODE OF THE EXTRAORDINARY MIND: 10 UNCONVENTIONAL LAWS TO REDEFINE YOUR LIFE & SUCCEED ON YOUR OWN TERMS","LANGUAGE":"Английский"}},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"994d3812-b718-11e6-8188-0050569c29c2","NAME":"THE CODE OF THE EXTRAORDINARY MIND: 10 UNCONVENTIONAL LAWS TO REDEFINE YOUR LIFE & SUCCEED ON YOUR OWN TERMS","LANGUAGE":"Английский","AUTHOR_GUID":"f6e35214-0236-11eb-80bd-0050569a365d","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"c2e0c572-bd1b-11e6-9d96-000af77e485f","NAME":"Код супер-разума","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"53218405-f390-11e6-9d96-000af77e485f","NAME":"Код экстраординарности. 10 нестандартных способов добиться впечатляющих успехов","LANGUAGE":"","AUTHOR_GUID":"60b861de-1f96-11e3-860a-5ef3fc5021a7","IS_TRANSLATE":"false"},{"VID":{"GUID":"2821b0a0-ce10-11e0-9556-5ef3fc5021fb","NAME":"Оригинал-макет"},"GUID":"59234652-f390-11e6-9d96-000af77e485f","NAME":"Код экстраординарности. 10 нестандартных способов добиться впечатляющих успехов","LANGUAGE":"","AUTHOR_GUID":"60b861de-1f96-11e3-860a-5ef3fc5021a7","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"03.03.2017","SERIE":{"GUID":"1f881222-bad0-11e6-9d96-000af77e485f","NAME":"Новая реальность"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":24,"WIDTH":143,"HEIGHT":220,"KARTON":{"WIDTH":"136","HEIGHT":"218"},"WEIGHT":514},"SUPER":"false","TIRAJ":[{"GUID":"c14d4641-9a8a-11e6-9d96-000af77e485f","XO_DATE":"06.02.2017","PLAN_DATE":"03.03.2017","TIRAJ_CODE":"ITD00162829","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"03.03.2017","TOLSHCINA_KORESHKA":"19","SOGLASOVANNAYA_DATA":"03.03.2017","PLAN_DATE_TREBUEMAYA":"03.03.2017","PLAN_VYPUSKA_OSN_TIR":"17.03.2017","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"94c1b057-262c-11e9-8679-000af77e485f","XO_DATE":"19.03.2019","PLAN_DATE":"03.04.2019","TIRAJ_CODE":"ITD00274883","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"03.04.2019","TOLSHCINA_KORESHKA":"20","SOGLASOVANNAYA_DATA":"03.04.2019","PLAN_DATE_TREBUEMAYA":"03.04.2019","PLAN_VYPUSKA_OSN_TIR":"02.04.2019","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"52a47b29-c7b0-11e8-9511-000af77e485f","XO_DATE":"22.11.2018","PLAN_DATE":"09.01.2019","TIRAJ_CODE":"ITD00260557","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"09.01.2019","TOLSHCINA_KORESHKA":"17","SOGLASOVANNAYA_DATA":"09.01.2019","PLAN_DATE_TREBUEMAYA":"09.01.2019","PLAN_VYPUSKA_OSN_TIR":"09.01.2019","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"8c911f27-326a-11e8-9ec5-000af77e485f","XO_DATE":"13.04.2018","PLAN_DATE":"28.04.2018","TIRAJ_CODE":"ITD00235973","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"28.04.2018","TOLSHCINA_KORESHKA":"14","SOGLASOVANNAYA_DATA":"28.04.2018","PLAN_DATE_TREBUEMAYA":"28.04.2018","PLAN_VYPUSKA_OSN_TIR":"30.04.2018","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"03359ee0-67db-11e8-9ec5-000af77e485f","XO_DATE":"22.11.2018","PLAN_DATE":"09.07.2018","TIRAJ_CODE":"ITD00245707","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"02.07.2018","TOLSHCINA_KORESHKA":"14","SOGLASOVANNAYA_DATA":"09.07.2018","PLAN_DATE_TREBUEMAYA":"09.07.2018","PLAN_VYPUSKA_OSN_TIR":"16.07.2018","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"6c7ae3b3-41d6-11ea-a186-000af77e4763","XO_DATE":"12.03.2020","PLAN_DATE":"27.03.2020","TIRAJ_CODE":"ITD00338024","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"27.03.2020","TOLSHCINA_KORESHKA":"20","SOGLASOVANNAYA_DATA":"27.03.2020","PLAN_DATE_TREBUEMAYA":"27.03.2020","PLAN_VYPUSKA_OSN_TIR":"31.03.2020","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"8d46f76d-046b-11ee-80d1-0050569a365d","PLAN_DATE":"06.11.2023","TIRAJ_CODE":"ITD00539811","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"","TOLSHCINA_KORESHKA":"0","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"06.11.2023","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[{"CODE":"ITD020906","GUID":"60b861de-1f96-11e3-860a-5ef3fc5021a7","NAME":"Сирота Эдуард Львович","SURNAME":"Сирота","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Эдуард","IS_PISATEL":"false","IS_HUDOJNIK":"false","SECOND_NAME":"Львович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":1931,"W":1288,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover1.jpg","SIZE":"543909","MTIME":"2019-10-15 12:44:29"},"cover4":{"H":1931,"W":1283,"DPI":"225x225","LINK":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover4.jpg","SIZE":"674907","MTIME":"2019-10-15 12:44:32"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/siluet.jpg","SIZE":"447574","MTIME":"2021-04-12 10:28:55"},"cover3d":{"H":3090,"W":2452,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover3d.jpg","SIZE":"2460749","MTIME":"2019-10-15 12:44:31"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"112","GUID":"a791b9a0-4f06-11e0-a01d-001a64231342","NAME":"60x90/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc7f0-4fbf-11e0-9f50-001a64231342","NAME":"Издание для досуга"},"ZAPRET":false,"BARCODE":["14600190648612","14600191134398","14600191195740","14600191295280","14600194553622","14600194888106","14600196071759","9785699940950"],"NOMCODE":"ITD000000000839349","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"ad627440-9a8a-11e6-9d96-000af77e485f","ISBN_DIG":"9785699940950","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000839349","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"﻿Если не можете выиграть, меняйте правила. Не можете изменить правила – не обращайте на них внимания. Эта книга бросает вызов устоявшимся представлениям о работе, бизнесе, дружбе, постановке целей, осознанности, счастье и смысле.\r\nВишен Лакьяни, основатель компании Mindvalley, одного из  крупнейших  разработчиков приложений для личностного роста с годовым оборотом примерно 25 миллионов долларов, рассказывает, как работает разум самых смелых мыслителей нашей эры,  учит, как создавать собственные правила жизни и добиваться успеха на своих условиях.    \r\n10 вполне конкретных  правил, которые автор разработал, основываясь на личном опыте и  долгих личных беседах с такими выдающимися людьми, как Илон Маск и Ричард Брэнсон, Кен Уилбер и  Арианна Хаффингтон, — бросают вызов устаревшим моделям поведения.","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"d2044e49-2b40-11f0-80d9-0050569a365d","NAME":"Группа самопознания"},"FA_COMMENT":"","PRIZNAK_ZV":"Нет","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Вишен Лакьяни","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"138x212","TIP_KORESHKA":"Круглый","CLASSIFICATOR":{"CODE":"000000566","ID_EKN":"11242","CODE_EKN":"114.13.4.3"},"LAST_STANDART":"10","MEDIA_EKSMORU":{"VIDEO":"lYHvJ8bjFM4","APPSTORE":null,"EKSMO_URL":"https://eksmo.ru/book/kod-ekstraordinarnosti-10-nestandartnykh-sposobov-dobitsya-vpechatlyayushchikh-uspekhov-ITD839349/","__SYS_DT_UPDATE__":"2020-09-11 06:28:05","__SYS_STAMP_UPDATE__":"1599794885"},"PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600190648612","STANDART":12,"ITEM_TYPE":{"GUID":"008729ff-ffff-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600191134398","STANDART":14,"ITEM_TYPE":{"GUID":"61105a36-4b13-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600191195740","STANDART":14,"ITEM_TYPE":{"GUID":"61105a36-4b13-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600191295280","STANDART":14,"ITEM_TYPE":{"GUID":"61105a36-4b13-11e8-9ec5-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194553622","STANDART":12,"ITEM_TYPE":{"GUID":"008729ff-ffff-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600194888106","STANDART":10,"ITEM_TYPE":{"GUID":"40dfb72a-7276-11ea-80bc-0050569a365d","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600196071759","STANDART":1,"ITEM_TYPE":{"GUID":"215302de-f42e-47a6-8c01-9aefa2fbbc19","NAME":"шт"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785699940950","STANDART":1,"ITEM_TYPE":{"GUID":"215302de-f42e-47a6-8c01-9aefa2fbbc19","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Код экстраординарности. 10 нестандартных способов добиться впечатляющих успехов","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Лакьяни В.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2017","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":217740,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 1931, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover1.jpg\", \"MTIME\": \"2019-10-15 12:44:29\", \"SIZE\": \"543909\", \"W\": 1288}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":217741,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3090, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover3d.jpg\", \"MTIME\": \"2019-10-15 12:44:31\", \"SIZE\": \"2460749\", \"W\": 2452}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":217742,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"225x225\", \"H\": 1931, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/cover4.jpg\", \"MTIME\": \"2019-10-15 12:44:32\", \"SIZE\": \"674907\", \"W\": 1283}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":217743,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000839349/COVER/siluet.jpg\", \"MTIME\": \"2021-04-12 10:28:55\", \"SIZE\": \"447574\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null}]}