{"id":106576,"guid_nom":"6afa1801-f4ef-11e5-96e3-000af77e485f","isbn":"978-5-699-89705-6","nomcode":"ITD000000000814508","title":"Маркетинг Дракулы. Искусство зарабатывать на человеческих страхах","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T17:49:50.562158Z","updated_at":"2026-10-10T17:49:50.562158Z","annotation":"","sales_text":"Холодящая душу книга о человеческих страхах и тех, кто на них зарабатывает!","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000814508/PDF/ITD000000000814508.pdf","MTIME":"2021-02-21 03:33:34"}},"RIN":"","CERT":[],"GUID":"ce7750d7-99ff-4419-9197-23955a81db3b","ISBN":"978-5-699-89705-6","NAME":"Маркетинг Дракулы. Искусство зарабатывать на человеческих страхах","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":2000,"GENRE":[],"LDATE":"21.11.2016","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"224","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"703b6632-f66c-11e5-96e3-000af77e485f","NAME":"Маркетинг. Большая книга страха и ужаса от А до Я","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d4-4f09-11e0-a01d-001a64231342","NAME":"Художественное оформление"},"GUID":"ea5f451d-4f25-11e6-96e3-000af77e485f","NAME":"Маркетинг Дракулы. Как зарабатывать на человеческих страхах","LANGUAGE":"","AUTHOR_GUID":"bff8c2b7-656e-11de-84c5-000423b38f2a","IS_TRANSLATE":"false"},{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"8f144ce8-96ce-11e6-9d96-000af77e485f","NAME":"Маркетинг. Большая книга страха и ужаса","LANGUAGE":"Русский","AUTHOR_GUID":"b1dd53bd-96cc-11e6-9d96-000af77e485f","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"21.11.2016","SERIE":{"GUID":"16234ce7-7ec8-11e4-9b3e-5ef3fc5021a7","NAME":"Top Business Awards"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":18,"WIDTH":168,"HEIGHT":252,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":514},"SUPER":"false","TIRAJ":[{"GUID":"f539ad91-f4ef-11e5-96e3-000af77e485f","XO_DATE":"25.10.2016","PLAN_DATE":"21.11.2016","TIRAJ_CODE":"ITD00136819","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"21.11.2016","TOLSHCINA_KORESHKA":"15","SOGLASOVANNAYA_DATA":"21.11.2016","PLAN_DATE_TREBUEMAYA":"21.11.2016","PLAN_VYPUSKA_OSN_TIR":"30.11.2016","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD026238","GUID":"5b3f46e2-f4f0-11e5-96e3-000af77e485f","NAME":"Коро Николас Рудольфович","SURNAME":"Коро","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Николас","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Рудольфович","IS_PEREVODCHIK":"false"},{"CODE":"ITD027761","GUID":"9c9bba76-96cc-11e6-9d96-000af77e485f","NAME":"Павлов Сергей Владимирович","SURNAME":"Павлов","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Сергей","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Владимирович","IS_PEREVODCHIK":"false"},{"CODE":"ITD027762","GUID":"a663e928-96cc-11e6-9d96-000af77e485f","NAME":"Козуля Игорь Иванович","SURNAME":"Козуля","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Игорь","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Иванович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2899,"W":2020,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover1.jpg","SIZE":"1690631","MTIME":"2016-10-22 03:35:32"},"cover4":{"H":2885,"W":1960,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover4.jpg","SIZE":"1985136","MTIME":"2016-10-22 03:35:32"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/siluet.jpg","SIZE":"600835","MTIME":"2021-04-13 11:19:39"},"cover3d":{"H":3648,"W":2480,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover3d.jpg","SIZE":"2169308","MTIME":"2016-10-22 03:35:32"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc80a-4fbf-11e0-9f50-001a64231342","NAME":"Издание для дополнительного образования"},"ZAPRET":false,"BARCODE":["9785699897056","14600190485453"],"NOMCODE":"ITD000000000814508","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"6afa1801-f4ef-11e5-96e3-000af77e485f","ISBN_DIG":"9785699897056","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000814508","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Холодящая душу книга о человеческих страхах и тех, кто на них зарабатывает!","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Николас Коро, Сергей Павлов, Игорь Козуля","DOP_REKVIZIT":{"HUDOJNIKI":[],"VOZRAST_TO":"","PEREVODCHIKI":[],"VOZRAST_FROM":""},"POSLE_OBREZA":"162x235","TIP_KORESHKA":"Полукруглый","CLASSIFICATOR":{"CODE":"000000513","ID_EKN":"11294","CODE_EKN":"114.17.6.4"},"LAST_STANDART":"8","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"9785699897056","STANDART":"1","ITEM_TYPE":{"GUID":"e2b9ac77-d40e-4a71-8c0f-55d3340fb466","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}},{"BARCODE":"14600190485453","STANDART":"8","ITEM_TYPE":{"GUID":"6b4e5e94-afc0-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}}],"NAME_FOR_PRICE":"Маркетинг Дракулы. Искусство зарабатывать на человеческих страхах","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Коро Н., Павлов С., Козуля И.","TSELOFANIROVANIE":"true","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2016","VOZRASTNOE_OGRANICHENIE":"16+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":196399,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2899, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover1.jpg\", \"MTIME\": \"2016-10-22 03:35:32\", \"SIZE\": \"1690631\", \"W\": 2020}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":196400,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 3648, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover3d.jpg\", \"MTIME\": \"2016-10-22 03:35:32\", \"SIZE\": \"2169308\", \"W\": 2480}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":196401,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 2885, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/cover4.jpg\", \"MTIME\": \"2016-10-22 03:35:32\", \"SIZE\": \"1985136\", \"W\": 1960}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":196402,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000814508/COVER/siluet.jpg\", \"MTIME\": \"2021-04-13 11:19:39\", \"SIZE\": \"600835\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":196403,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000814508/PDF/ITD000000000814508.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000814508/PDF/ITD000000000814508.pdf\", \"MTIME\": \"2021-02-21 03:33:34\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}