{"id":105926,"guid_nom":"1370ae87-e6cb-11e5-96e3-000af77e485f","isbn":"978-5-699-89113-9","nomcode":"ITD000000000812160","title":"Нейрокопирайтинг. 100+ приёмов влияния с помощью текста","publisher":"ООО \"Издательство \"Эксмо\"","is_deleted":false,"first_seen_at":"2026-10-10T17:40:21.637295Z","updated_at":"2026-10-10T17:40:21.637295Z","annotation":"","sales_text":"В книге \"Нейрокопирайтинг\" объединены 100 приёмов влияния на читателя с помощью словесных хитростей. Вы обогатите ими текст, сделаете его убедительным и получите прилив вдохновения. \nВам гарантированы свежие идеи для заголовков, вводной части, блока аргументации, работы с возражениями и финала повествования. Доверительный лёгкий и местами ироничный авторский стиль – отличительная черта этой книги. \nПроведите время с пользой для себя, клиентов и тех, кому предстоит насладиться вашим текстом.\n","raw":{"PDF":{"PREVIEW":{"LINK":"https://cdn.eksmo.ru/v2/ITD000000000812160/PDF/ITD000000000812160.pdf","MTIME":"2021-02-28 00:47:03"}},"RIN":"","CERT":[],"GUID":"35599123-d7bc-4e49-8b4c-d1154cddce1c","ISBN":"978-5-699-89113-9","NAME":"Нейрокопирайтинг. 100+ приёмов влияния с помощью текста","CICLE":[],"DIVID":{"GUID":"498ad3de-5910-11e0-9747-001a64231342","NAME":"120 - Редакция № 5"},"EDFUL":6000,"GENRE":[],"LDATE":"05.12.2016","MEDIA":"НетНосителя","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"352","PAPER":"Бумага офсетная 72/80","PROIZ":[{"VID":{"GUID":"3f9f48d2-4f09-11e0-a01d-001a64231342","NAME":"Рукопись"},"GUID":"99ba388d-e6cb-11e5-96e3-000af77e485f","NAME":"Нейрокопирайтинг. 100+ приёмов влияния с помощью текста","LANGUAGE":"Русский","AUTHOR_GUID":"f3fca1aa-e6cb-11e5-96e3-000af77e485f","IS_TRANSLATE":"false"},{"VID":{"GUID":"ecc37d51-daa7-11e0-8449-5ef3fc5021fb","NAME":"РИП"},"GUID":"c71f0fca-f0d2-11e5-96e3-000af77e485f","NAME":"Нейрокопирайтинг. 100+ приёмов влияния с помощью текста","LANGUAGE":"","AUTHOR_GUID":"0b32aae2-f0d4-11e5-96e3-000af77e485f","IS_TRANSLATE":"false"}],"P_BOX":"false","SCOVR":"","SDATE":"22.08.2016","SERIE":{"GUID":"6914b534-5890-11e5-b267-5cf3fc4a21fa","NAME":"Бизнес-школа №11"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":24,"WIDTH":168,"HEIGHT":249,"KARTON":{"WIDTH":"160","HEIGHT":"241"},"WEIGHT":770},"SUPER":"false","TIRAJ":[{"GUID":"ade2e623-e6cb-11e5-96e3-000af77e485f","XO_DATE":"28.07.2016","PLAN_DATE":"22.08.2016","TIRAJ_CODE":"ITD00134306","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"22.08.2016","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"31.08.2016","PLAN_DATE_TREBUEMAYA":"22.08.2016","PLAN_VYPUSKA_OSN_TIR":"31.08.2016","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"},{"GUID":"e4d88e4f-96a2-11e6-9d96-000af77e485f","XO_DATE":"28.07.2016","PLAN_DATE":"05.12.2016","TIRAJ_CODE":"ITD00162564","TIRAJ_TYPE":"Д","FAKTICHESKAYA_DATA":"05.12.2016","TOLSHCINA_KORESHKA":"23","SOGLASOVANNAYA_DATA":"05.12.2016","PLAN_DATE_TREBUEMAYA":"05.12.2016","PLAN_VYPUSKA_OSN_TIR":"05.12.2016","TIRAJ_DT_RAZR_V_PECHAT":"01.01.0001 0:00:00"}],"AUTHOR":[{"CODE":"ITD026047","GUID":"f3fca1aa-e6cb-11e5-96e3-000af77e485f","NAME":"Каплунов Денис Александрович","SURNAME":"Каплунов","IS_GROUP":"false","PSEVDONIM":false,"DATE_BIRTH":"0000-00-00 00:00:00","DATE_DEATH":"0000-00-00 00:00:00","FIRST_NAME":"Денис","IS_PISATEL":"true","IS_HUDOJNIK":"false","SECOND_NAME":"Александрович","IS_PEREVODCHIK":"false"}],"COVERS":{"cover1":{"H":2036,"W":1402,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover1.jpg","SIZE":"2172284","MTIME":"2016-07-23 02:51:32"},"cover4":{"H":2036,"W":1403,"DPI":"220x220","LINK":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover4.jpg","SIZE":"1425810","MTIME":"2016-07-23 02:51:32"},"siluet":{"H":3475,"W":2500,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/siluet.jpg","SIZE":"897469","MTIME":"2021-04-14 09:31:25"},"cover3d":{"H":2131,"W":1496,"DPI":"72x72","LINK":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover3d.jpg","SIZE":"600861","MTIME":"2016-07-23 02:51:32"}},"FOLDER":{"GUID":"6fabf075-b63a-4f6d-a879-9e40d163ec40","NAME":"Книжная продукция (ЭКСМО)"},"FORMAT":{"CODE":"102","GUID":"a791b9ce-4f06-11e0-a01d-001a64231342","NAME":"70x100/16"},"IS_DEL":"Нет","QUOTES":["","","","","",""],"TARGET":{"GUID":"667fc80a-4fbf-11e0-9f50-001a64231342","NAME":"Издание для дополнительного образования"},"ZAPRET":false,"BARCODE":["14600190463161","14600190647288","9785699891139"],"NOMCODE":"ITD000000000812160","SUBJECT":{"GUID":"e6408264-4f03-11e0-a01d-001a64231342","NAME":"БИЗНЕС. ТОРГОВЛЯ. КОММЕРЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"0","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"1370ae87-e6cb-11e5-96e3-000af77e485f","ISBN_DIG":"9785699891139","NOMGROUP":"КнижнаяПродукция","PRODCODE":"ITD000000000812160","AGE_GROUP":{"GUID":"08501aa5-3ee0-11e2-82d6-5ef3fc5021a7","NAME":"Взрослая группа"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"В книге \"Нейрокопирайтинг\" объединены 100 приёмов влияния на читателя с помощью словесных хитростей. Вы обогатите ими текст, сделаете его убедительным и получите прилив вдохновения. \nВам гарантированы свежие идеи для заголовков, вводной части, блока аргументации, работы с возражениями и финала повествования. Доверительный лёгкий и местами ироничный авторский стиль – отличительная черта этой книги. \nПроведите время с пользой для себя, клиентов и тех, кому предстоит насладиться вашим текстом.\n","PUBLISHER":{"GUID":"2a734e3d-a107-11de-8bc8-00265518a912","NAME":"ООО \"Издательство \"Эксмо\""},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_OKPD2":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"96fc1ccc-c227-11eb-80c4-0050569a365d","NAME":"Группа бизнеса"},"FA_COMMENT":"","VID_PROIZV":"Впервые","IZDAT_BRAND":{"GUID":"d3e1161e-d418-11e3-a44f-5ef3fc5021a7","NAME":"Издательство \"Эксмо\""},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"Каплунов Д.","POSLE_OBREZA":"162x235","TIP_KORESHKA":"Прямой","CLASSIFICATOR":{"CODE":"000000523","ID_EKN":"11273","CODE_EKN":"114.17.2.1"},"LAST_STANDART":"6","PEREPLET_TYPE":{"GUID":"a791ba90-4f06-11e0-a01d-001a64231342","NAME":"7БЦ"},"BARCODE_DETAIL":[{"BARCODE":"14600190463161","STANDART":6,"ITEM_TYPE":{"GUID":"525c3ab6-6903-11e6-9bc1-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"14600190647288","STANDART":6,"ITEM_TYPE":{"GUID":"7a2aee22-abfd-11e6-9d96-000af77e485f","NAME":"пач"},"BARCODE_TYPE":{"GUID":"dce9f404-0286-4da8-8b3d-7d91f6e2108f","NAME":"ITF14"}},{"BARCODE":"9785699891139","STANDART":1,"ITEM_TYPE":{"GUID":"fc881f75-b059-4633-be88-201f8448235e","NAME":"шт"},"BARCODE_TYPE":{"GUID":"39fddca4-7cc4-49d4-a09d-9fe5517b4df6","NAME":"EAN13"}}],"NAME_FOR_PRICE":"Нейрокопирайтинг. 100+ приёмов влияния с помощью текста","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"ШитьеНиткой","AUTHOR_FOR_PRICE":"Каплунов Д.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","PEREPLET_TYPE_OLD":{"GUID":"bff8c2c1-656e-11de-84c5-000423b38f2a","NAME":"7БЦ"},"ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"2016","VOZRASTNOE_OGRANICHENIE":"12+","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":194013,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2036, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover1.jpg\", \"MTIME\": \"2016-07-23 02:51:32\", \"SIZE\": \"2172284\", \"W\": 1402}, \"variant\": \"cover1\"}","status":"unresolved","sha256":null,"last_error":null},{"id":194014,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover3d.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 2131, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover3d.jpg\", \"MTIME\": \"2016-07-23 02:51:32\", \"SIZE\": \"600861\", \"W\": 1496}, \"variant\": \"cover3d\"}","status":"unresolved","sha256":null,"last_error":null},{"id":194015,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover4.jpg","raw_value":"{\"details\": {\"DPI\": \"220x220\", \"H\": 2036, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/cover4.jpg\", \"MTIME\": \"2016-07-23 02:51:32\", \"SIZE\": \"1425810\", \"W\": 1403}, \"variant\": \"cover4\"}","status":"unresolved","sha256":null,"last_error":null},{"id":194016,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/siluet.jpg","raw_value":"{\"details\": {\"DPI\": \"72x72\", \"H\": 3475, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000812160/COVER/siluet.jpg\", \"MTIME\": \"2021-04-14 09:31:25\", \"SIZE\": \"897469\", \"W\": 2500}, \"variant\": \"siluet\"}","status":"unresolved","sha256":null,"last_error":null},{"id":194017,"kind":"pdf","source_url":"https://cdn.eksmo.ru/v2/ITD000000000812160/PDF/ITD000000000812160.pdf","raw_value":"{\"details\": {\"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000812160/PDF/ITD000000000812160.pdf\", \"MTIME\": \"2021-02-28 00:47:03\"}, \"variant\": \"PREVIEW\"}","status":"unresolved","sha256":null,"last_error":null}]}